Over the past 6 years the number of marketing technology solutions has rapidly increased every year from a measly 500 solutions to nearly 6,000 solutions today. Each of these solutions are used by websites for a variety of purposes including: ad network capabilities, e-mail marketing, customer service apps, data & analytics and social media marketing.[…]
Facebook’s prominent presence in national news during Q1 of 2018 has involved stories about changes impacting publishers and media companies in multiple ways, both good and bad. ONEcount recapped the effects of the changes the social media network made and reviewed what this all means for digital publishers. January 2018: For the past few years[…]
There is more of a difference than just United States’ “opt-out” standard privacy laws compared to the European Union’s “opt-in” standard. ONEcount took a deeper look at each union’s privacy law standards. Check out some of the differences highlighted in the infographic below. Click here for more information about how ONEcount’s solution supports GDPR compliance.[…]
Beginning May 2018, the European Union’s (EU) General Data Protection Regulation (GDPR) will gain regulatory power. This law includes US-based businesses, specifically multinational companies, who will be subject to the regulations if their databases contain any information on EU citizens residing in the EU. The simplest approach to comply would be to block all users[…]
During an Association of Medical Media (AMM) meeting in New York City last month, a panel-led discussion of media executives spoke on the increasing challenges media companies are facing to better serve advertisers and sponsors. Today’s media demands are tougher than ever. Advertisers continue to require high viewability numbers in the upward numbers of 80%-100%[…]
Data leakage is a growing concern among publishers as more agency programmatic ad buyers increasingly bypass publishers and use their own data to pull out publisher user data from ad exchanges at low to no cost. Audience data should be proprietary to publishers, but it’s not. Using ad exchanges programmatic buyers at agencies buy a[…]
