Facebook’s prominent presence in national news during Q1 of 2018 has involved stories about changes impacting publishers and media companies in multiple ways, both good and bad. ONEcount recapped the effects of the changes the social media network made and reviewed what this all means for digital publishers. January 2018: For the past few years[…]
During an Association of Medical Media (AMM) meeting in New York City last month, a panel-led discussion of media executives spoke on the increasing challenges media companies are facing to better serve advertisers and sponsors. Today’s media demands are tougher than ever. Advertisers continue to require high viewability numbers in the upward numbers of 80%-100%[…]
ONEcount sprints into 2018 by announcing we are the only Customer Data Platform that executes multi-tactic campaigns coupled with cross-channel analytics. “ONEcount goes beyond the typical capabilities of a CDP by delivering what advertisers are really looking for,” said Sean Fulton, vice president of technology for ONEcount. “Advertisers want to reach across channels to connect[…]
