In the past year publishers, marketers and database managers increasingly realized the true significance of the European Union’s General Data Protection Regulation (GDPR) enforcement. Last week during a Senate Hearing in Washington, DC Senator Maria Cantwell (D-WA) brought the greater public’s attention to GDPR. Facebook’s CEO Mark Zuckerburg was asked if he thought European regulations[…]
There is more of a difference than just United States’ “opt-out” standard privacy laws compared to the European Union’s “opt-in” standard. ONEcount took a deeper look at each union’s privacy law standards. Check out some of the differences highlighted in the infographic below. Click here for more information about how ONEcount’s solution supports GDPR compliance.[…]
Beginning May 2018, the European Union’s (EU) General Data Protection Regulation (GDPR) will gain regulatory power. This law includes US-based businesses, specifically multinational companies, who will be subject to the regulations if their databases contain any information on EU citizens residing in the EU. The simplest approach to comply would be to block all users[…]
Data leakage is a growing concern among publishers as more agency programmatic ad buyers increasingly bypass publishers and use their own data to pull out publisher user data from ad exchanges at low to no cost. Audience data should be proprietary to publishers, but it’s not. Using ad exchanges programmatic buyers at agencies buy a[…]
