November 2022

LMA Webinar: Accelerating Reader and Advertiser Revenue Using Your First-Party Data

Posted on November 28, 2022January 2, 2023 by Joanne Persico

Newspapers invented first-party data. Yet, many publishers lack a first-party data strategy and an actionable 360-degree customer view. Date: Tuesday, December 6th, 1PM EST | 10AM PST This webinar will cover: How to leverage the first-party you already have Using behavioral intent and content insights to acquire new subscribers, increase renewals and sign ups Understanding[…]

Best Practices For Generating Revenue #3: Connect …The …Dots

Posted on November 2, 2022November 2, 2022 by Joanne Persico

Content, e-mail, social, banner, events, content, offline data, Oh-My! Now what… In this 2-minute video, we’ll cover: What questions to ask when evaluating which assets/data sources need to be consolidated Why a 360-degree customer view is the key ingredient to tailoring customer experiences across all user interactions What is the data story really telling you?[…]