ONEcount Uses Advanced Machine Learning To Identify Audience Clusters

ONEcount today announced it is using advanced Machine Learning (ML) technology to identify clusters of web site visitors that can be seamlessly targeted by its Marketing Activation Platform. With the new technology, ONEcount customers can identify groups of users based on both demographic characteristics and content consumption. This allows for more accurate targeting of offers[…]

Bold Minds Virtual Mixer

Stay Connected: Bold Minds Virtual Mixer

Join ONEcount President, Joanne Persico for the next Bold Minds Virtual Mixer (Part XXIX) taking place on Wednesday, October 21, 2020 at 5:30pm EST. Collaborate with other media execs, CEOs and industry colleagues for refreshing, forward-thinking conversation. Learn what others are doing, what’s working and creative ways to keep your customers and employees engaged! To help[…]

Live Fireside Chat

MCMA Fireside Chat: Customer Data & Insights to Fuel Revenue Growth

Company President Joanne Persico shares successful client use cases on the latest Media & Content Marketing Association (MCMA) Fireside Chat. Topics included monetizing content, gating/paywalls, freemium metering, user-level advertising, lead generation, list matching/ABM and more. Watch now. For more information on The Media & Content Marketing Association, click here.

New Financial Data Visualizations

ONEcount’s analytics now provides financial analytic visualizations that report transactions, product sales, revenue comparison over time, churn and retention rates and more. Get insights on performance for specific segments across content topics, campaigns and discover how marketing channels influence KPI’s / other metrics. Get a demo of ONEcount, click here.

Why is First-Party Onboarding Vital?

Onboarding is the process of connecting a user record in a database with a live person on your web site or web applications. ONEcount refers to this as converting unknowns to knowns. First-party onboarding means identifying web visitors using your own internal databases, such as your circulation, webinar registrations, e-newsletter databases, etc. Third-party onboarding means[…]

Identity: A Fraud Cure-All

At last week’s Association of Medical Media’s (AMM) Educational Meeting, Chris Langel, Senior Director at MOAT declared, “Attention is currency.” Independent ad fraud researcher, Augustine Fou, PhD, from Marketing Science Consulting Group added, “Context is hugely important, and quite possibly central to all advertising and marketing.” He explained how additional data we glean from digital,[…]

ONEcount, CDP, DMP, Webinars

Why the Krux/Salesforce Union is a Disaster for Media Companies

The announcement this week that Krux is being acquired by Salesforce doesn’t mean that media companies using the Krux platform will suddenly have access to Salesforce’s suite of identity-based relationship management tools. In fact, if history is any guide, the announcement means Salesforce will be using Krux’ behaviorally-based DMP platform to bypass media advertising and[…]