Local Media Titan Wins Big With Paywall Strategy
Client Challenge This family-owned newspaper company needed different offers, payment terms and gating rules for 50+ of their local papers. Their current paywall solution could not accommodate flexible models which meant limited choices for their readers.Getting the transactional data in their accounting
Targeted Pop-ups Outperforms E-mail Sends
Client Challenge This regional event producer lacked a holistic customer view due the data residing in separate silos. Each of their shows had separate WordPress sites and most of their web traffic were unknowns until a user went thru a full
Turbo-charge Your Audience
We've been making some exciting advancements with ONEcount. We've repackaged our product suite to offer three compelling options, and the cool thing is, they're built to seamlessly integrate with pretty much any system you're currently using—a CDP, paywall, data management platform,
CDPs do not work. Unless…
After witnessing first-hand the divide between the promised potential and the often-disappointing reality of Customer Data Platform implementations, I've come to believe that success isn't a matter of chance, but rather a direct result of deliberate action.Time and again, I've
ONEcount BI: Get More Insights From Your Audience Data
ONEcount is the only Customer Data Platform (CDP) with built-in Business Intelligence (BI) & Predictive tools in its Audience Tech Stack. Called ONEcount BI, gives customers direct access to all of the data ONEcount collects from different platforms and data silos.
The Cold Truth About Snowflake DB
Data Warehouses: Cold Storage, Hot Costs—A Warm Alternative Conversations at the recent SIIA’s Business Information Media Summit (BIMS) revealed a chilling reality: for many publishers and media companies, the promise of cloud data warehouses like Snowflake DB is proving to be
Unlock 30% More Revenue: Known or Unknown, Engage Everyone: Personalization Made Easy
In today's dynamic landscape spanning web, mobile, and face-to-face interactions, consumers demand and expect personalized experiences as the standard for engagement. Research conducted by McKinsey & Company reports that personalization marketing has real advantages for companies: it can reduce customer acquisition
Drive Growth and Efficiency: ONEcount, Upland Adestra, and Specialized Fulfillment Services (SFS) Simplify Unified Audience Solution
CORAL SPRINGS, FL, March 24, 2025 — In today's dynamic media landscape, success hinges on the ability to cultivate and activate audiences with precision and agility. Recognizing this imperative, three vendors have answered this challenge with a groundbreaking integrated audience solution. ONEcount's
Driving Actionable Change
ONEcount CDP & Audience Activation Suite proudly sponsors the exciting transformation of AdMonsters' flagship event, Publisher Forum into the inaugural Sell Side Summit: Digital Strategy & Platform Solutions for Media, Publishers & Ad Networks. Join us March 9-11, 2025, at
Audience is King! 3 Must-Do’s For Publisher Success
Just got back from a whirlwind week of industry conferences - Admonsters Publisher Forum in Boston and Digital Summit in Alexandria. Let me tell you, the world of digital publishing is a wild ride right now! AI's taking over search,