Joanne Persico, Author at ONEcount

Stay Connected: Bold Minds Virtual Mixer

Posted on January 15, 2021January 15, 2021 by Joanne Persico

Join ONEcount President, Joanne Persico for the next Bold Minds Virtual Mixer (Part XXXX) taking place on Wednesday, January 20, 2020 at 5:30pm EST. Collaborate with other media execs, CEOs and industry colleagues for refreshing, forward-thinking conversation. Learn what others are doing, what’s working and creative ways to keep your customers and employees engaged! To help[…]

The 10 Most Fascinating People in B2B Marketing in 2020

Posted on December 28, 2020December 28, 2020 by Joanne Persico

B2B marketing quickly adapted to the challenges of the global pandemic, thanks to the many talented people who have chosen business markets as their professional focus. I am pleased to introduce ten standouts here. We are lucky to have all these skilled B2B marketers in our camp. —by Ruth Roberts See full story…

ONEcount Uses Advanced Machine Learning To Identify Audience Clusters

Posted on October 18, 2020October 19, 2020 by Joanne Persico

ONEcount today announced it is using advanced Machine Learning (ML) technology to identify clusters of web site visitors that can be seamlessly targeted by its Marketing Activation Platform. With the new technology, ONEcount customers can identify groups of users based on both demographic characteristics and content consumption. This allows for more accurate targeting of offers[…]

MCMA Virtual Summer Sizzler Series

Posted on August 17, 2020August 18, 2020 by Joanne Persico

Join Board Member Joanne Persico, President of ONEcount every other Tuesday for a relaxing evening of fun, engaging conversation with our peers starting June 30, 2020 at 5:30pm EST. Zoom mixer will take place during the summer months. Mark your calendar for July 28h and bring your favorite cocktail! To register for this event, click[…]

MCMA Fireside Chat: Customer Data & Insights to Fuel Revenue Growth

Posted on May 14, 2020May 14, 2020 by Joanne Persico

Company President Joanne Persico shares successful client use cases on the latest Media & Content Marketing Association (MCMA) Fireside Chat. Topics included monetizing content, gating/paywalls, freemium metering, user-level advertising, lead generation, list matching/ABM and more. Watch now. For more information on The Media & Content Marketing Association, click here.

New Financial Data Visualizations

Posted on April 24, 2020April 24, 2020 by Joanne Persico

ONEcount’s analytics now provides financial analytic visualizations that report transactions, product sales, revenue comparison over time, churn and retention rates and more. Get insights on performance for specific segments across content topics, campaigns and discover how marketing channels influence KPI’s / other metrics. Get a demo of ONEcount, click here.

Why is First-Party Onboarding Vital?

Posted on November 21, 2017February 16, 2018 by Joanne Persico

Onboarding is the process of connecting a user record in a database with a live person on your web site or web applications. ONEcount refers to this as converting unknowns to knowns. First-party onboarding means identifying web visitors using your own internal databases, such as your circulation, webinar registrations, e-newsletter databases, etc. Third-party onboarding means[…]

“Mom, These Cookies Are Stale!”

Posted on October 24, 2017February 16, 2018 by Joanne Persico

“When I think about what we’ve been learning in the time spent with advertisers and publishers, it’s that the importance of reaching people and not cookies is really starting to become something that people are seeing true value around…so the success that we’ve seen on mobile is beginning to solve problems of how you can[…]

Identity: A Fraud Cure-All

Posted on October 24, 2017February 16, 2018 by Joanne Persico

At last week’s Association of Medical Media’s (AMM) Educational Meeting, Chris Langel, Senior Director at MOAT declared, “Attention is currency.” Independent ad fraud researcher, Augustine Fou, PhD, from Marketing Science Consulting Group added, “Context is hugely important, and quite possibly central to all advertising and marketing.” He explained how additional data we glean from digital,[…]

Why the Krux/Salesforce Union is a Disaster for Media Companies

Posted on October 24, 2017February 16, 2018 by Joanne Persico

The announcement this week that Krux is being acquired by Salesforce doesn’t mean that media companies using the Krux platform will suddenly have access to Salesforce’s suite of identity-based relationship management tools. In fact, if history is any guide, the announcement means Salesforce will be using Krux’ behaviorally-based DMP platform to bypass media advertising and[…]