Author: Joanne Persico

Gating and Paywalls, dollar sign being served

LMA Webinar: Accelerating Reader and Advertiser Revenue Using Your First-Party Data

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Newspapers invented first-party data. Yet, many publishers lack a first-party data strategy and an actionable 360-degree customer view. Date: Tuesday, December 6th, 1PM EST | 10AM PST This webinar will cover: How to leverage the first-party you already have Actioning behavioral intent and content insights to acquire new subscribers, increase renewals and sign ups Understanding[…]

Best Practices For Generating Revenue #3: Connect …The …Dots

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Content, e-mail, social, banner, events, content, offline data, Oh-My! Now what… In this 2-minute video, we’ll cover: What questions to ask when evaluating which assets/data sources need to be consolidated Why a 360-degree customer view is the key ingredient to tailoring customer experiences across all user interactions What is the data story really telling you?[…]

Best Practices For Generating Revenue #2: Know Your Customers

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An email address is just the tip of the iceberg. Knowing everything about your customer, including their behavior and intent signals will help you put “customer first” on every interaction. This short video includes Harvard Business Review stats you don’t want to miss.   Joanne Persico, co-founder at ONEcount, shares five key pillars to maximizing[…]

Think Customer First Video

Best Practices – Key Pillar #1: Think Customer First

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You can’t be “Customer First” if you don’t know your customer. Learn how better understanding your customer will help you turn their needs into sales and revenue for your bottom-line. Watch this short clip! This will change your mindset and approaches to all sales and marketing. Joanne Persico, co-founder at ONEcount, shares five key pillars[…]

5 Pillars of Success for Revenue Growth

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Webinar Video Recap 5 Pillars of Success for Revenue Growth With disconnected silos, privacy concerns and lack of consolidated insights, marketers are faced with continual challenges. Implementing these proven steps will guarantee more sales while increasing productivity from your teams. In this video, we’ll cover: • A snapshot of the most common marketing struggles •[…]

Smart Paywalls

ONEcount’s Smart Paywalls Gives Publishers A Better Alternative

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SEPTEMBER 9, 2022 —ONEcount releases Smart Paywalls, a robust capability for media companies and publishers looking to increase reader revenue. Ideal for supplementing traditional print, digital and qualified subscriptions with content metering, dynamic paywalls and gating/access management. Easily build flexible freemium, trial and paid access in minutes without hard-coding rules within any Content Management System[…]

7 Knots Digital & ONEcount Announce Strategic Partnership

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This week ONEcount announced a new partnership that will enable 7 Knots Digital’s extensive roster of B2B clients to consolidate disparate audience data, derive 360-degree insights and reach intelligent audience segments with the right message at the right time using ONEcount’s Customer Data Platform (CDP) and integrated Marketing Tech Stack (MTS). Since 2019, 7 Knots[…]

ONEcount Announces ONEmail + Integrated ADS

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AUGUST 15, 2022 —ONEcount is announcing a new capability that combines its powerful ONEmail ESP with integrated trackable banner ads for e-newsletters and promotional campaigns. Publishers have relied on e-mail monetization for decades yet the difficulty of embedding real-time paid and house banners in those messages has proven challenging from a implementation and reporting perspective.[…]

ONEcount Joins Local Media Association R&D Partner Program

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ONEcount has joined the Local Media Association as a Research & Development Partner. We are excited to work with LMA on innovative ways to support media businesses across the country, starting by providing an actionable 360-degree single customer view across all channels. LMA is an industry leader in convening thoughtful conversations on innovative and sustainable[…]