Joanne Persico, Author at ONEcount

Stay connected: Bold Minds Virtual Mixer

Posted on June 1, 2020June 1, 2020 by Joanne Persico

Join ONEcount President, Joanne Persico for the next Bold Minds Virtual Mixer (Part IX) taking place on Wednesday, June 3, 2020 at 5:30pm EST. I am privileged to know and work with some of the brightest minds in the industry, and the urgency I am hearing from fellow business stake-holders in the face of this[…]

MCMA Fireside Chat: Customer Data & Insights to Fuel Revenue Growth

Posted on May 14, 2020May 14, 2020 by Joanne Persico

Company President Joanne Persico shares successful client use cases on the latest Media & Content Marketing Association (MCMA) Fireside Chat. Topics included monetizing content, gating/paywalls, freemium metering, user-level advertising, lead generation, list matching/ABM and more. Watch now. For more information on The Media & Content Marketing Association, click here.

New Financial Data Visualizations

Posted on April 24, 2020April 24, 2020 by Joanne Persico

ONEcount’s analytics now provides financial analytic visualizations that report transactions, product sales, revenue comparison over time, churn and retention rates and more. Get insights on performance for specific segments across content topics, campaigns and discover how marketing channels influence KPI’s / other metrics. Get a demo of ONEcount, click here.

Why is First-Party Onboarding Vital?

Posted on November 21, 2017February 16, 2018 by Joanne Persico

Onboarding is the process of connecting a user record in a database with a live person on your web site or web applications. ONEcount refers to this as converting unknowns to knowns. First-party onboarding means identifying web visitors using your own internal databases, such as your circulation, webinar registrations, e-newsletter databases, etc. Third-party onboarding means[…]

“Mom, These Cookies Are Stale!”

Posted on October 24, 2017February 16, 2018 by Joanne Persico

“When I think about what we’ve been learning in the time spent with advertisers and publishers, it’s that the importance of reaching people and not cookies is really starting to become something that people are seeing true value around…so the success that we’ve seen on mobile is beginning to solve problems of how you can[…]

Identity: A Fraud Cure-All

Posted on October 24, 2017February 16, 2018 by Joanne Persico

At last week’s Association of Medical Media’s (AMM) Educational Meeting, Chris Langel, Senior Director at MOAT declared, “Attention is currency.” Independent ad fraud researcher, Augustine Fou, PhD, from Marketing Science Consulting Group added, “Context is hugely important, and quite possibly central to all advertising and marketing.” He explained how additional data we glean from digital,[…]

Why the Krux/Salesforce Union is a Disaster for Media Companies

Posted on October 24, 2017February 16, 2018 by Joanne Persico

The announcement this week that Krux is being acquired by Salesforce doesn’t mean that media companies using the Krux platform will suddenly have access to Salesforce’s suite of identity-based relationship management tools. In fact, if history is any guide, the announcement means Salesforce will be using Krux’ behaviorally-based DMP platform to bypass media advertising and[…]

Audience Extension: Turning Identity Into Cash

Posted on October 23, 2017April 25, 2019 by Joanne Persico

Everyone has heard of retargeting—serving ads to people who visit your website after they leave. These ads appear on a variety of other sites around the web, keeping your brand in front of your bounced site visitors in an attempt to bring them back. But not everyone knows about Audience Extension, which is a technique[…]

Apple Moves To Limit Tracking in Safari: Proves the Value of Identity-based Targeting

Posted on October 22, 2017April 25, 2019 by Joanne Persico

The Apple Developer Conference last week included the announcement of a new feature to the Safari browser that incorporates machine-learning technologies to block tracking pixels that are used by most advertising technologies—Intelligent Tracking Prevention, or ITP. This new feature is designed to “protect” Safari users from behavioral data collection by advertisers. The way it works[…]

Prescribing Identity

Posted on October 22, 2017March 5, 2018 by Joanne Persico

Identity is the new currency of online advertising. It improves CPMs for both sides by allowing an advertiser to target only those people they want to reach, albeit at a higher CPM, and avoid wasting impressions on unqualified non-customers. Advertisers, particularly in the healthcare space, have a powerful interest in reaching the right healthcare professionals[…]