Author: Joanne Persico

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[ WEBINAR Recording Now Available] Mastering ROI: 8 Fail-Safe Strategies for Amplifying Audience Engagement & Revenue

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If you couldn’t attend Friday’s webinar, industry leaders from both Upland PostUp and ONEcount shared invaluable best practices and key strategies, demonstrating seamless integration between customer data platforms and enterprise email solutions. Topics included: Enhance audience identification and acquisition for personalizing campaigns Leverage AI purpose-built to increase engagement strategies Elevate your marketing efforts: spot trends[…]

Future-Proof Your Media Operations: 3 Essential Strategies Every Publisher Should Implement

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Closing in on the events of BIMS 2024 & Admonsters Publishers Forum, it’s evident that several key themes have captured the attention of seasoned CEOs and industry executives. Here are the top three themes that made the list. Embrace AI & M/L capabilities: Publishers must collaborate with their vendor partners for the latest industry developments[…]

Freeman SVP of Strategy teaser

ONEcount’s Bold Minds Event Insights Exclusive

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ONEcount Co-Founder and Bold Minds host Joanne Persico sits down with Freeman Company‘s Ken Holsinger as he shares key findings from Freeman’s 2024 Trends Report (with a focus on Attendee Intent & Behavior). “Event success relies on more than attendance alone, and there is no one-size-fits-all event strategy,” said Ken Holsinger, Freeman’s Senior Vice President of[…]

Partner Stack: ONEcount + PostUp+ SFS

Introducing The First Integrated Best-of-Breed Audience Activation Stack

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CORAL SPRINGS, FL — Three legendary audience technology providers have announced an integrated audience tool suite that provides media brands with best-of-breed technology with a “single vendor” feel. ONEcount’s Customer Data Platform (CDP) Tech Stack, Upland’s PostUp best-in-class Email Marketing Solution and Specialized Fulfillment Services (SFS) expert Fulfillment Services are now working together to provide[…]

Client Achieves Higher CPMs & Match Rates

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One challenge every publisher faces is delivering an advertiser’s message to exactly the right audience. In many cases, the best solution is to get a list of the advertiser’s top prospects and target them specifically with a multi-channel campaign. While advertisers are willing to provide the lists, too many publishers have problems executing. ONEcount can[…]

Consumer Publisher

Global News Publisher Scores $400K in Additional Subscription Revenue by Closing AlI Identity Loopholes

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Client Challenge This consumer publisher was limited with a digital paywall product that they inherited when acquired. Single sign on was a multi-step process and there was no direct tie in with their fulfillment vendor which housed their print subscribers. Their business model was offering a traditional subscription which included access to their Digital Edition.[…]

[ WEBINAR ] ONEcount BI LIVE! With special guest: Specialized Fulfillment Services (SFS)

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Learn how you can identify trends and leverage opportunities across your entire audience operation with ONEcount BI.  ONEcount BI is the only business intelligence toolkit that is integrated into a complete Audience Tech Stack. End costly integrations and API development that leave you locked into your current vendor. ONEcount and ONEcount BI give you the[…]

Data Lake, Data Warehouse or CDP—What’s the Difference?

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Swimming in Data? ONEcount has the answer. Today’s marketers are tasked with deploying multi-channel tactics across all user touchpoints. To execute and support your marketing efforts effectively, this requires having all your data accessible in ONE place. I commonly hear “I don’t know that number because my data sits in separate silos.” Or, “I have[…]

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