Joanne Persico, Author at ONEcount

Stay Connected: Bold Minds Virtual Mixer

Posted on April 12, 2021April 13, 2021 by Joanne Persico

Join ONEcount President, Joanne Persico for the 1-year anniversary of Bold Minds Virtual Mixer taking place on Wednesday, April 14th, 2021 at 5:30pm ET. Collaborate with other execs, CEOs and industry colleagues for refreshing, forward-thinking conversation. Learn what others are doing, what’s working, creative ways to grow revenue while keeping your customers and employees engaged! To[…]

ONEcount Release Notes for 2/4

Posted on February 21, 2021 by Joanne Persico

Happy Friday! Just wanted to alert you all to an upgrade to ONEcount that was released yesterday. The changes in this release have been discussed in our monthly customer calls and with most of you individually in our weekly meetings, so the only “news” here should be that these changes are now live. However, if[…]

ONEcount Release Notes for 1/8/2021

Posted on January 8, 2021February 1, 2021 by Joanne Persico

Happy New Year! This afternoon we are rolling out the first release of the new year. The following changes will be made live this afternoon: Consolidation of the import/export and merge tools with the job listing page. In this new release, there will no longer be a separate job listing page for you to track[…]

The 10 Most Fascinating People in B2B Marketing in 2020

Posted on December 28, 2020December 28, 2020 by Joanne Persico

B2B marketing quickly adapted to the challenges of the global pandemic, thanks to the many talented people who have chosen business markets as their professional focus. I am pleased to introduce ten standouts here. We are lucky to have all these skilled B2B marketers in our camp. —by Ruth Roberts See full story…

ONEcount Release Notes for 12/2/2020

Posted on December 2, 2020February 1, 2021 by Joanne Persico

The following changes and improvements were released Tuesday evening into the ONEcount platform: Changes to the ONEmail “SMTP Report” required for BPA audits Social analytics: We’ve introduced a new Social Analytics screen to record and monitor user engagement on social ad campaigns. The Action Manager was modified to allow you to create multi-platform social campaigns[…]

ONEcount Release Notes for 10/20/2020

Posted on October 30, 2020February 1, 2021 by Joanne Persico

Happy 202020 Day! In honor of today’s overall redundancy, we have rolled out a new update to ONEcount that offers the following changes and improvements: * In the Segment Manager, we now provide real-time counts of demographic fields while you are selecting them. Previously, totals were not available until a few hours after the segment[…]

ONEcount Update Release for 10/30/2020

Posted on October 30, 2020February 1, 2021 by Joanne Persico

Happy Friday! We’re pleased to announce a new release of ONEcount went live this afternoon. The new release includes the following features, changes and improvements: ONEmail now supposed content keywords. When creating a new campaign, you’ll now have a box to enter content keywords, similar to the keywords meta-tag that is used on a web[…]

ONEcount Uses Advanced Machine Learning To Identify Audience Clusters

Posted on October 18, 2020October 19, 2020 by Joanne Persico

ONEcount today announced it is using advanced Machine Learning (ML) technology to identify clusters of web site visitors that can be seamlessly targeted by its Marketing Activation Platform. With the new technology, ONEcount customers can identify groups of users based on both demographic characteristics and content consumption. This allows for more accurate targeting of offers[…]

ONEcount Release Notes for 9/21/2020

Posted on September 21, 2020February 1, 2021 by Joanne Persico

Good morning ONEcount Customers, Fans and Friends! In honor of the approaching election, the team here at ONEcount has introduced new features that will provide greater insight into your audience. First up, our brilliant Big Data team has coupled machine learning with our segmentation tools to create fully-automated audience segments. If you go into the[…]

MCMA Virtual Summer Sizzler Series

Posted on August 17, 2020January 30, 2021 by Joanne Persico

Join Board Member Joanne Persico, President of ONEcount every other Tuesday for a relaxing evening of fun, engaging conversation with our peers starting June 30, 2020 at 5:30pm EST. Zoom mixer will take place during the summer months. Mark your calendar for July 28h and bring your favorite cocktail! To register for this event, click[…]