News

  • Gating and Paywalls, dollar sign being servedLMA Webinar: Accelerating Reader and Advertiser Revenue Using Your First-Party Data
    Newspapers invented first-party data. Yet, many publishers lack a first-party data strategy and an actionable 360-degree customer view. Date: Tuesday, December 6th, 1PM EST | 10AM PST This webinar will cover: How to leverage the first-party you […]
  • Best Practices For Generating Revenue #3: Connect …The …Dots
    Content, e-mail, social, banner, events, content, offline data, Oh-My! Now what… In this 2-minute video, we’ll cover: What questions to ask when evaluating which assets/data sources need to be consolidated Why a 360-degree customer view is the key […]
  • Best Practices For Generating Revenue #2: Know Your Customers
    An email address is just the tip of the iceberg. Knowing everything about your customer, including their behavior and intent signals will help you put “customer first” on every interaction. This short video includes Harvard Business Review stats you […]
  • Think Customer First VideoBest Practices – Key Pillar #1: Think Customer First
    You can’t be “Customer First” if you don’t know your customer. Learn how better understanding your customer will help you turn their needs into sales and revenue for your bottom-line. Watch this short clip! This will change your mindset and […]
  • 5 Pillars of Success for Revenue Growth
    Webinar Video Recap 5 Pillars of Success for Revenue Growth With disconnected silos, privacy concerns and lack of consolidated insights, marketers are faced with continual challenges. Implementing these proven steps will guarantee more sales while […]
  • Smart PaywallsONEcount’s Smart Paywalls Gives Publishers A Better Alternative
    SEPTEMBER 9, 2022 —ONEcount releases Smart Paywalls, a robust capability for media companies and publishers looking to increase reader revenue. Ideal for supplementing traditional print, digital and qualified subscriptions with content metering, […]
  • 7 Knots Digital & ONEcount Announce Strategic Partnership
    This week ONEcount announced a new partnership that will enable 7 Knots Digital’s extensive roster of B2B clients to consolidate disparate audience data, derive 360-degree insights and reach intelligent audience segments with the right message at […]
  • ONEcount Announces ONEmail + Integrated ADS
    AUGUST 15, 2022 —ONEcount is announcing a new capability that combines its powerful ONEmail ESP with integrated trackable banner ads for e-newsletters and promotional campaigns. Publishers have relied on e-mail monetization for decades yet the […]
  • ONEcount Joins Local Media Association R&D Partner Program
    ONEcount has joined the Local Media Association as a Research & Development Partner. We are excited to work with LMA on innovative ways to support media businesses across the country, starting by providing an actionable 360-degree single […]
  • How Well Do You Know Your Customers?
    The more you know and understand about them, the more money you will make. In my recent interview with Kenneth Kraetzer of cbsi Services, I will show you how to better understand your customers and make more money in three simple steps: #1. Have all […]
  • Webinar: 5 Best Practices That Will Accelerate Revenue
    Now Available: Webinar Video Recap from June 15, 2022 – 2PM ET • 11AM PT Big data. Single source of truth. So what? The real question is, how do make we the data we collect more meaningful? How to we use that data to drive sales and increase […]
  • Bold Minds Celebrates 100 Consecutive Week
    Join ONEcount President Joanne Persico on May 19 -21 for a special in-person Bold Minds 100 celebration at the B Ocean Resort in Fort Lauderdale, FL. Started in April 2020 during the pandemic, the disruptive landscape created a huge need for […]
  • Insider Insights: Borrell Miami 2022 Recap
    Great seeing so many of you in Miami this year. Although Covid has changed much of how we are doing business, seeing transformation and innovation from the attendees was exciting and promising. The challenges in the digital landscape are fierce as […]
  • ONEcount Makes List of 101 Top Florida Lead Gen Companies
    Best StartUp showcases top picks for the best Florida based Lead Generation companies. These startups and companies are taking a variety of approaches to innovating the Lead Generation industry, but are all exceptional companies well worth a follow. […]
  • ONEcount Gets Social: Identify and Target Your Social Traffic
    Social platforms have promised transparency but delivered anything but. Now, ONEcount provides a way to directly monitor your in-bound social traffic, with integrated identity reporting so that you can finally quantify the value of your social […]
  • ONEmail E-Mail Marketing EngineE-Mail Marketing Capabilities Integrated Into ONEcount’s Customer Data Platform (CDP)
    ONEcount’s powerful e-mail marketing engine is fully native to its Customer Data Platform (CDP). The tool—branded ONEmail—has a sleek, easy-to-master user interface along with powerful technology designed to ensure maximum deliverability in […]
  • Bold Minds Virtual MixerStay Connected: Bold Minds Virtual Mixer
    Looking to be apart of a dynamic think-tank group of inspiring thought leaders? Join Joanne Persico, President of ONEcount every Wednesday at 5:30pm – 7pm ET. Collaborate weekly with other execs, CEOs and industry colleagues for refreshing, […]
  • How to Combine Data + Marketing to 10X Your Business
    It seems that everyone is talking about data. At first it was #bigdata . Then it was #dataprivacy … data mining … data management … cloud data . And more recently, how big tech is handling our data. Whether you’re a massive corporation or a […]
  • ONEcount Announces GEO For Geographic Identity-Based Activation & Analytics
    ONEcount now offers geographically-based web analytics, segment building and user targeting. GEO enables clients to see where in the world (literally) visitors/customers are coming from, select groups of visitors based on geographic region, examine […]
  • Co-Founder Shares Importance of Marketing and Data on The World Innovators Podcast
    Joanne Persico, President of ONEcount talks about how companies need to take the time to really understand who and why people are visiting their website and responding to their different marketing campaigns. With this knowledge, companies will be […]
  • ONEcount Adds A/B Split Testing To Increase Conversions
    ONEcount introduces split campaign testing (often called A/B) testing, for all of your forms, offers and pop-ups. This new tool will let your teams define a test campaign including: The forms to rotate through testing The metric to use as a KPI […]
  • Top 10 ImageThe 10 Most Fascinating People in B2B Marketing in 2020
    B2B marketing quickly adapted to the challenges of the global pandemic, thanks to the many talented people who have chosen business markets as their professional focus. I am pleased to introduce ten standouts here. We are lucky to have all these […]
  • ONEcount Uses Advanced Machine Learning To Identify Audience Clusters
    ONEcount today announced it is using advanced Machine Learning (ML) technology to identify clusters of web site visitors that can be seamlessly targeted by its Marketing Activation Platform. With the new technology, ONEcount customers can identify […]
  • MCMA Summer SizzlerMCMA Virtual Summer Sizzler Series
    Join Board Member Joanne Persico, President of ONEcount every other Tuesday for a relaxing evening of fun, engaging conversation with our peers starting June 30, 2020 at 5:30pm EST. Zoom mixer will take place during the summer months. Mark your […]
  • Live Fireside ChatMCMA Fireside Chat: Customer Data & Insights to Fuel Revenue Growth
    Company President Joanne Persico shares successful client use cases on the latest Media & Content Marketing Association (MCMA) Fireside Chat. Topics included monetizing content, gating/paywalls, freemium metering, user-level advertising, lead […]
  • New Financial Data Visualizations
    ONEcount’s analytics now provides financial analytic visualizations that report transactions, product sales, revenue comparison over time, churn and retention rates and more. Get insights on performance for specific segments across content […]
  • ONEcount Supports PRIDE MonthONEcount Honors Pride Month
    To support the movement for equality and an end to discrimination for all people, ONEcount has changed its logos to embrace the Rainbow Pride Flag during June, LGBTQ+ Pride Month. The change celebrates the uniqueness of every single person, […]
  • Meet DExTrMeet DExTr: ONEcount’s Advanced Data Exchange and Transformation Engine
          A core component of customer data platforms (CDPs) is the ability to stitch data from different sources into a single view of the customer. DExTr, which stands for data exchange and transformation, is ONEcount’s new data mapping […]
  • ONEcount Marketing Technology LumascapeONEcount President elected to serve as MCMA Board Member
    Joanne Persico, president and co-founder of ONEcount, has been elected to the Board of Directors of The Media & Content Marketing Association (MCMA), the full-service trade association serving the media and publishing industry. ONEcount’s legacy […]
  • Creative Data Services (CDS) partners with ONEcount's Customer Data PlatformCreative Data Services (CDS) and ONEcount CDP announce partnership to leverage valuable publisher data
    This week ONEcount announced a new partnership with Creative Data Services, Inc. (CDS). The new partnership will enable CDS clients to consolidate disparate audience data, derive insights and reach intelligent audience segments with the right […]
  • ONEcount's new, easy-to-use, form builder and landing page designerStreamline Workflows with ONEcount’s New Landing Page & Form Builder Interface
    Gating, web forms, and landing pages for lead generation and user registration no longer require costly web development, thanks to ONEcount’s powerful new landing page builder. The new tool, code-named Merlot, drastically simplifies offer building […]
  • AMC Selects ONEcount's CDPAmerican Medical Communications (AMC) Selects ONEcount’s CDP and PostUp to Activate Audiences
    Publishers and advertisers rarely have a picture-perfect view of audience segments. American Medical Communications (AMC), a full-service agency focused on serving medical associations and publishers, selected ONEcount’s Customer Data Platform (CDP) […]
  • Content RecommendationsONEcount Releases Artificial Intelligence Powered Content Recommendation Engine
    Last week ONEcount, the audience activation platform, announced the addition of a Content Recommendation Engine as an added feature in the latest release. The Content Recommendation Engine uses Artificial Intelligence, or A.I., to identify and […]
  • ESP and ONEcount PartnershipESP Computer Services Announces Partnership with ONEcount’s CDP
    ONEcount and ESP Computer Services, Inc. (ESP) announced this week a strategic integration that will amplify the powerful services they provide to mutual customers. ESP fulfillment customers will have real-time access to the host of capabilities […]
  • ONEcount-supports-GDPRONEcount Supports GDPR Compliance Out-of-the-box
    In the past year publishers, marketers and database managers increasingly realized the true significance of the European Union’s General Data Protection Regulation (GDPR) enforcement. Last week during a Senate Hearing in Washington, DC Senator Maria […]
  • Newspaper CDP DMPONEcount’s Audience Activation Platform Powers Digital Newspaper Group
    ONEcount, the Audience Activation Platform, announced that it has been selected by Trib Total Media, the largest source of news and information in Western Pennsylvania, to identify, enhance and monetize its online audiences. In the print space, Trib […]
  • ONEcount’s Hyperscale Conversion Architecture Empowers Digital Revenue Growth
    ONEcount sprints into 2018 by announcing we are the only Customer Data Platform that executes multi-tactic campaigns coupled with cross-channel analytics. “ONEcount goes beyond the typical capabilities of a CDP by delivering what advertisers […]
  • ONEcount Announces Integration With Leading Email Marketing Platform PostUp
    The ONEcount/PostUp integration, which went live this week, allows customers to perform segmentation and list management in ONEcount, while maintaining PostUp’s audience development and e-mail distribution capabilities. All engagement data […]
  • ONEcount and Association of Magazine Media (MPA)ONEcount CDP/DMP Adds Two More Respected Industry Veterans to Its Consulting Team
    ONEcount, the original Customer Data Platform, today announced two additional strategic partnerships that will empower customers to maximize the value of their investment in the ONEcount solution. With these alliances, ONEcount customers will be […]
  • ONEcount CDP Adds Consulting/Training Services to Empower Customers
    ONEcount, the original Customer Data Platform, today announced two strategic partnerships that will empower its customers to maximize the value of their investments in the service. With these alliances, customers will be able to deploy more targeted […]
  • ONEcount and Real Magnet Focus on Tighter Integration
    ONEcount, a CODiE Finalist for Best DMP (Data Management Platform) announced that it is improving its integration with Real Magnet’s marketing platform to provide mutual customers with an improved work-flow and faster access to data between the two […]
  • 2016-codie-finalistONEcount Named SIIA Business Technology CODiE Award Finalist for Best Data Management Platform (DMP)
    The SIIA today announced that the ONEcount identity-based data management platform was named a finalist for the 2016 SIIA CODiE Awards in the Best Data Management Platform category. Finalists represent the information industry’s best products, […]
  • camby-and-westCambey & West Integrates with ONEcount’s Identity-Driven Advertising & Targeting Platform
    ONEcount and Cambey & West have announced a strategic integration partnership, giving C&W fulfillment customers near real-time access to the ONEcount Identity-Based Advertising Platform. The integration allows ONEcount to identify, track and […]
  • ONEcount Increases RevenueONEcount Increases Completions/Revenue for Physician Job Board
    Industry-leading MedJobNetwork is much more than just a job board. It is a multimedia, multi-channel platform that recruiters use to leverage the reach of medical brands trusted most by Physicians, NPs and PAs. It is a leader in providing […]
  • MPA Implements ONEcount For Tracking Digital Activities
    MPA—The Association of Magazine Media has chosen ONEcount to tailor a better user experience. MPA will use ONEcount to identify users against its first-party member database and then track their activities across separate online silos. This will […]
  • ONEcount ClearView Combats Ad Blockers
    A new ONEcount feature, ClearView, allows media companies to decide whether ad-blockers will be allowed while visiting their sites. ClearView also lets media brands offer a premium “site membership” option to visitors who are willing to register or […]
  • Track Digital ActivitiesONEcount Integrates With Hallmark Data Systems
    The most advanced data management platform for publishers can now exchange data with Hallmark Data Systems. This means that media companies using Hallmark’s fulfillment services can use ONEcount’s advanced DMP platform for tracking and […]
  • ONEcount Optimizes Data Management Platform (DMP) In Release 11.5
    The ONEcount development team is pleased to announce Release 11.5, which offers a more streamlined user interface, more intuitive reporting, and better integration with third-party banner platforms. ONEcount is the only marketing automation platform […]
  • ONEcount Platform - DashboardsONEcount Hits Release 10.0.1 Summit: New Features Added
    GCN Media is pleased to announce that the most advanced audience engagement platform on the market has just gotten better: ONEcount 10.0.1 has completed QA testing and will be rolled out to all existing customers by August 1st. This latest release […]
  • ONEcount Digital Device SignaturesONEcount to Support Digital Device Signatures
    In a world where cookies are coming under increasing security by privacy advocates, the ONEcount development team is taking subscriber identification to the next level by integrating device fingerprinting into its audience engagement platform. The […]
  • DFPONEcount Offers Complete Integration with DoubleClick Premium/OpenX
    The leading audience engagement platform can now give advertisers more value for their marketing dollars by targeting and tracking banners in the leading management platforms. The integration, which is available to all ONEcount customers at no […]
  • ONEcount Digital Device SignaturesONEcount to Support Digital Device Signatures
    In a world where cookies are coming under increasing security by privacy advocates, the ONEcount development team is taking subscriber identification to the next level by integrating device fingerprinting into its audience engagement platform. The […]
  • ONEcount To Get API Access
    GCN Media, makers of the ONEcount audience engagement platform, have announced an API that will allow customers to connect the SAAS-based platform to any data provider or reporting tool. The ONEcount Exchange Toolkit (OET) will give customers the […]
  • Frontline Tracks Reader Engagement With ONEcount
    ONEcount customer Frontline Medical Communications is using ONEcount’s unified audience management system to register users and track audience engagement across its network of 40 medical web sites. Physicians and medical professionals can […]
  • Identity ResolutionONEcount Customer Completes Initial BPA Audit
    ONEcount customer CFE Media has just completed a Verified Audit Circulation (VCA) initial audit of its three print publications using the ONEcount unified audience management platform. The company, which was formed three years ago by senior […]
  • ONEcount Goes Mobile And Gets QR Codes
    ONEcount Version 7.5 now supports a full mobile interface for all of its front-facing forms, allowing subscribers to fill out online forms using a smartphone or other mobile device. ONEcount can automatically detect the type of device a user is on […]
  • ONEcount Customer Completes Circulation Audit
    Long-time GCN Media Services client Keller Publishing has just completed its first integrated circulation audit using our innovative, ONECount circulation and lead management platform. The six-month audit for the period ending September incorporated […]