LMA Webinar: Accelerating Reader and Advertiser Revenue Using Your First-Party Data

Newspapers invented first-party data. Yet, many publishers lack a first-party data strategy and an actionable 360-degree customer view. Date: Tuesday, December 6th, 1PM EST | 10AM PST This webinar will cover: How to leverage the first-party you already have Using behavioral intent and content insights to acquire new subscribers, increase renewals and sign ups Understanding[…]

Best Practices For Generating Revenue #3: Connect …The …Dots

Content, e-mail, social, banner, events, content, offline data, Oh-My! Now what… In this 2-minute video, we’ll cover: What questions to ask when evaluating which assets/data sources need to be consolidated Why a 360-degree customer view is the key ingredient to tailoring customer experiences across all user interactions What is the data story really telling you?[…]

Best Practices For Generating Revenue #2: Know Your Customers

An email address is just the tip of the iceberg. Knowing everything about your customer, including their behavior and intent signals will help you put “customer first” on every interaction. This short video includes Harvard Business Review stats you don’t want to miss.   Joanne Persico, co-founder at ONEcount, shares five key pillars to maximizing[…]

Think Customer First Video

Best Practices – Key Pillar #1: Think Customer First

You can’t be “Customer First” if you don’t know your customer. Learn how better understanding your customer will help you turn their needs into sales and revenue for your bottom-line. Watch this short clip! This will change your mindset and approaches to all sales and marketing. Joanne Persico, co-founder at ONEcount, shares five key pillars[…]

Smart Paywalls

ONEcount’s Smart Paywalls Gives Publishers A Better Alternative

SEPTEMBER 9, 2022 —ONEcount releases Smart Paywalls, a robust capability for media companies and publishers looking to increase reader revenue. Ideal for supplementing traditional print, digital and qualified subscriptions with content metering, dynamic paywalls and gating/access management. Easily build flexible freemium, trial and paid access in minutes without hard-coding rules within any Content Management System[…]

7 Knots Digital & ONEcount Announce Strategic Partnership

This week ONEcount announced a new partnership that will enable 7 Knots Digital’s extensive roster of B2B clients to consolidate disparate audience data, derive 360-degree insights and reach intelligent audience segments with the right message at the right time using ONEcount’s Customer Data Platform (CDP) and integrated Marketing Tech Stack (MTS). Since 2019, 7 Knots[…]

ONEcount Announces ONEmail + Integrated ADS

AUGUST 15, 2022 —ONEcount is announcing a new capability that combines its powerful ONEmail ESP with integrated trackable banner ads for e-newsletters and promotional campaigns. Publishers have relied on e-mail monetization for decades yet the difficulty of embedding real-time paid and house banners in those messages has proven challenging from a implementation and reporting perspective.[…]

ONEcount CDP Beats Lytics & Tealium in Head-to-Head Comparison

Cuspera puts ONEcount CDP on top when compared to two major industry Customer Data Platforms. Cuspera looked at 2078 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Tealium, Lytics and ONEcount CDP to solve their respective business needs. For Tealium vs ONEcount CDP comparison, click here.[…]