Client Achieves Higher CPMs & Match Rates

One challenge every publisher faces is delivering an advertiser’s message to exactly the right audience. In many cases, the best solution is to get a list of the advertiser’s top prospects and target them specifically with a multi-channel campaign. While advertisers are willing to provide the lists, too many publishers have problems executing. ONEcount can[…]

Data Lake, Data Warehouse or CDP—What’s the Difference?

Swimming in Data? ONEcount has the answer. Today’s marketers are tasked with deploying multi-channel tactics across all user touchpoints. To execute and support your marketing efforts effectively, this requires having all your data accessible in ONE place. I commonly hear “I don’t know that number because my data sits in separate silos.” Or, “I have[…]

Bold Minds Think Tank Celebrates 200th Consecutive Week

Join ONEcount Co-Founder Joanne Persico every Wednesday at 5:30pm – 7pm ET with other industry execs for off-the-record conversation. Started in April 2020 during the pandemic, the disruptive landscape created a huge need for executives to share information and hear how other companies were sustaining success or having to pivot to stay afloat. Now on[…]

LMA Webinar: Accelerating Reader and Advertiser Revenue Using Your First-Party Data

Newspapers invented first-party data. Yet, many publishers lack a first-party data strategy and an actionable 360-degree customer view. Date: Tuesday, December 6th, 1PM EST | 10AM PST This webinar will cover: How to leverage the first-party you already have Using behavioral intent and content insights to acquire new subscribers, increase renewals and sign ups Understanding[…]

Best Practices For Generating Revenue #3: Connect …The …Dots

Content, e-mail, social, banner, events, content, offline data, Oh-My! Now what… In this 2-minute video, we’ll cover: What questions to ask when evaluating which assets/data sources need to be consolidated Why a 360-degree customer view is the key ingredient to tailoring customer experiences across all user interactions What is the data story really telling you?[…]

Best Practices For Generating Revenue #2: Know Your Customers

An email address is just the tip of the iceberg. Knowing everything about your customer, including their behavior and intent signals will help you put “customer first” on every interaction. This short video includes Harvard Business Review stats you don’t want to miss.   Joanne Persico, co-founder at ONEcount, shares five key pillars to maximizing[…]

Think Customer First Video

Best Practices – Key Pillar #1: Think Customer First

You can’t be “Customer First” if you don’t know your customer. Learn how better understanding your customer will help you turn their needs into sales and revenue for your bottom-line. Watch this short clip! This will change your mindset and approaches to all sales and marketing. Joanne Persico, co-founder at ONEcount, shares five key pillars[…]

Smart Paywalls

ONEcount’s Smart Paywalls Gives Publishers A Better Alternative

SEPTEMBER 9, 2022 —ONEcount releases Smart Paywalls, a robust capability for media companies and publishers looking to increase reader revenue. Ideal for supplementing traditional print, digital and qualified subscriptions with content metering, dynamic paywalls and gating/access management. Easily build flexible freemium, trial and paid access in minutes without hard-coding rules within any Content Management System[…]

7 Knots Digital & ONEcount Announce Strategic Partnership

This week ONEcount announced a new partnership that will enable 7 Knots Digital’s extensive roster of B2B clients to consolidate disparate audience data, derive 360-degree insights and reach intelligent audience segments with the right message at the right time using ONEcount’s Customer Data Platform (CDP) and integrated Marketing Tech Stack (MTS). Since 2019, 7 Knots[…]

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