Bold Minds Virtual Mixer

Stay Connected: Bold Minds Virtual Mixer

Join ONEcount President, Joanne Persico for the next Bold Minds Virtual Mixer (Part XXXX) taking place on Wednesday, January 20, 2020 at 5:30pm EST. Collaborate with other media execs, CEOs and industry colleagues for refreshing, forward-thinking conversation. Learn what others are doing, what’s working and creative ways to keep your customers and employees engaged! To help[…]

ONEcount Uses Advanced Machine Learning To Identify Audience Clusters

ONEcount today announced it is using advanced Machine Learning (ML) technology to identify clusters of web site visitors that can be seamlessly targeted by its Marketing Activation Platform. With the new technology, ONEcount customers can identify groups of users based on both demographic characteristics and content consumption. This allows for more accurate targeting of offers[…]

Live Fireside Chat

MCMA Fireside Chat: Customer Data & Insights to Fuel Revenue Growth

Company President Joanne Persico shares successful client use cases on the latest Media & Content Marketing Association (MCMA) Fireside Chat. Topics included monetizing content, gating/paywalls, freemium metering, user-level advertising, lead generation, list matching/ABM and more. Watch now. For more information on The Media & Content Marketing Association, click here.

New Financial Data Visualizations

ONEcount’s analytics now provides financial analytic visualizations that report transactions, product sales, revenue comparison over time, churn and retention rates and more. Get insights on performance for specific segments across content topics, campaigns and discover how marketing channels influence KPI’s / other metrics. Get a demo of ONEcount, click here.

Meet DExTr

Meet DExTr: ONEcount’s Advanced Data Exchange and Transformation Engine

      A core component of customer data platforms (CDPs) is the ability to stitch data from different sources into a single view of the customer. DExTr, which stands for data exchange and transformation, is ONEcount’s new data mapping tool that will exchange data with any data platform in a simple, universally-accepted format. DExTr[…]

ONEmail E-Mail Marketing Engine

E-Mail Marketing Capabilities Added to ONEcount’s Customer Data Platform (CDP)

Today, ONEcount unveiled a powerful e-mail marketing engine that is native to its Customer Data Platform (CDP). The new tool—branded ONEmail—has a sleek, easy-to-master user interface along with powerful technology designed to ensure maximum deliverability in minimal time. The tool offers a template manager, a full WYSIWYG editor or it can scrape HTML content hosted[…]

ONEcount Marketing Technology Lumascape

ONEcount President elected to serve as MCMA Board Member

Joanne Persico, president and co-founder of ONEcount, has been elected to the Board of Directors of The Media & Content Marketing Association (MCMA), the full-service trade association serving the media and publishing industry. ONEcount’s legacy with MCMA has been enriched by the many relationships developed and work done to educate, support and honor peers within[…]