ONEcount Announces GEO For Geographic Identity-Based Activation & Analytics

ONEcount now offers geographically-based web analytics, segment building and user targeting. GEO enables clients to see where in the world (literally) visitors/customers are coming from, select groups of visitors based on geographic region, examine them in List Wizard, or convert them into a segment for further targeting. Using the new tool, end-users can determine how[…]

Co-Founder Shares Importance of Marketing and Data on The World Innovators Podcast

Joanne Persico, President of ONEcount talks about how companies need to take the time to really understand who and why people are visiting their website and responding to their different marketing campaigns. With this knowledge, companies will be able to save time and money by only reaching the people who are most interested in what[…]

Stay Connected: Bold Minds Virtual Mixer

Looking to be apart of a dynamic think-tank group of inspiring thought leaders? Join Joanne Persico, President of ONEcount on October 20th at 5:30pm – 7pm EST. Collaborate weekly with other execs, CEOs and industry colleagues for refreshing, forward-thinking conversation. Learn what others are doing, what’s working, creative ways to grow revenue while keeping your customers[…]

ONEcount Uses Advanced Machine Learning To Identify Audience Clusters

ONEcount today announced it is using advanced Machine Learning (ML) technology to identify clusters of web site visitors that can be seamlessly targeted by its Marketing Activation Platform. With the new technology, ONEcount customers can identify groups of users based on both demographic characteristics and content consumption. This allows for more accurate targeting of offers[…]

Live Fireside Chat

MCMA Fireside Chat: Customer Data & Insights to Fuel Revenue Growth

Company President Joanne Persico shares successful client use cases on the latest Media & Content Marketing Association (MCMA) Fireside Chat. Topics included monetizing content, gating/paywalls, freemium metering, user-level advertising, lead generation, list matching/ABM and more. Watch now. For more information on The Media & Content Marketing Association, click here.

New Financial Data Visualizations

ONEcount’s analytics now provides financial analytic visualizations that report transactions, product sales, revenue comparison over time, churn and retention rates and more. Get insights on performance for specific segments across content topics, campaigns and discover how marketing channels influence KPI’s / other metrics. Get a demo of ONEcount, click here.