Co-Founder Shares Importance of Marketing and Data on The World Innovators Podcast

Joanne Persico, President of ONEcount talks about how companies need to take the time to really understand who and why people are visiting their website and responding to their different marketing campaigns. With this knowledge, companies will be able to save time and money by only reaching the people who are most interested in what[…]

Stay Connected: Bold Minds Virtual Mixer

This week’s Bold Minds will be led by special host Leslie Laredo, President of Academy of Digital Media on Wednesday, July 28 at 5:30pm – 7pm EST. Join this think-tank session of inspiring conversation, networking and more! Collaborate with other execs, CEOs and industry colleagues for refreshing, forward-thinking conversation. Learn what others are doing, what’s working,[…]

ONEcount Uses Advanced Machine Learning To Identify Audience Clusters

ONEcount today announced it is using advanced Machine Learning (ML) technology to identify clusters of web site visitors that can be seamlessly targeted by its Marketing Activation Platform. With the new technology, ONEcount customers can identify groups of users based on both demographic characteristics and content consumption. This allows for more accurate targeting of offers[…]

Live Fireside Chat

MCMA Fireside Chat: Customer Data & Insights to Fuel Revenue Growth

Company President Joanne Persico shares successful client use cases on the latest Media & Content Marketing Association (MCMA) Fireside Chat. Topics included monetizing content, gating/paywalls, freemium metering, user-level advertising, lead generation, list matching/ABM and more. Watch now. For more information on The Media & Content Marketing Association, click here.

New Financial Data Visualizations

ONEcount’s analytics now provides financial analytic visualizations that report transactions, product sales, revenue comparison over time, churn and retention rates and more. Get insights on performance for specific segments across content topics, campaigns and discover how marketing channels influence KPI’s / other metrics. Get a demo of ONEcount, click here.

Meet DExTr

Meet DExTr: ONEcount’s Advanced Data Exchange and Transformation Engine

      A core component of customer data platforms (CDPs) is the ability to stitch data from different sources into a single view of the customer. DExTr, which stands for data exchange and transformation, is ONEcount’s new data mapping tool that will exchange data with any data platform in a simple, universally-accepted format. DExTr[…]