Co-Founder Shares Importance of Marketing and Data on The World Innovators Podcast

Joanne Persico, President of ONEcount talks about how companies need to take the time to really understand who and why people are visiting their website and responding to their different marketing campaigns. With this knowledge, companies will be able to save time and money by only reaching the people who are most interested in what[…]

Stay Connected: Bold Minds Virtual Mixer

Looking to be apart of a dynamic think-tank group of inspiring thought leaders? Join Joanne Persico, President of ONEcount on October 20th at 5:30pm – 7pm EST. Collaborate weekly with other execs, CEOs and industry colleagues for refreshing, forward-thinking conversation. Learn what others are doing, what’s working, creative ways to grow revenue while keeping your customers[…]

ONEcount Uses Advanced Machine Learning To Identify Audience Clusters

ONEcount today announced it is using advanced Machine Learning (ML) technology to identify clusters of web site visitors that can be seamlessly targeted by its Marketing Activation Platform. With the new technology, ONEcount customers can identify groups of users based on both demographic characteristics and content consumption. This allows for more accurate targeting of offers[…]

Live Fireside Chat

MCMA Fireside Chat: Customer Data & Insights to Fuel Revenue Growth

Company President Joanne Persico shares successful client use cases on the latest Media & Content Marketing Association (MCMA) Fireside Chat. Topics included monetizing content, gating/paywalls, freemium metering, user-level advertising, lead generation, list matching/ABM and more. Watch now. For more information on The Media & Content Marketing Association, click here.

SIPA 2019 Conference

Smart Brief | SIPA 2019 Focuses Growth from Data, Content Monetization and A.I.

In today’s publishing climate executives are relying on data to generate growth, according to speakers at SIPA’s annual conference this week in Washington, D.C. The big topics so far? Customer data, content monetization and artificial intelligence. Whether in the B2B or B2C space, knowing what markets to target and how to not fatigue audience segments[…]

Marketing Technology Landscape

Combating the High Price and Complexities of MarTech

Over the past 6 years the number of marketing technology solutions has rapidly increased every year from a measly 500 solutions to nearly 6,000 solutions today. Each of these solutions are used by websites for a variety of purposes including: ad network capabilities, e-mail marketing, customer service apps, data & analytics and social media marketing.[…]

Publisher's First-Party Data Comeback

Publishing’s First-party Comeback, a timeline

Facebook’s prominent presence in national news during Q1 of 2018 has involved stories about changes impacting publishers and media companies in multiple ways, both good and bad. ONEcount recapped the effects of the changes the social media network made and reviewed what this all means for digital publishers. January 2018: For the past few years[…]

GDPR Infographic: Privacy Laws in the US Compared to the EU

There is more of a difference than just United States’ “opt-out” standard privacy laws compared to the European Union’s “opt-in” standard. ONEcount took a deeper look at each union’s privacy law standards. Check out some of the differences highlighted in the infographic below. Click here for more information about how ONEcount’s solution supports GDPR compliance.[…]

Data Compliance GDPR and PII

ONEcount Supports GDPR Compliance

Beginning May 2018, the European Union’s (EU) General Data Protection Regulation (GDPR) will gain regulatory power. This law includes US-based businesses, specifically multinational companies, who will be subject to the regulations if their databases contain any information on EU citizens residing in the EU. The simplest approach to comply would be to block all users[…]