Bold Minds Virtual Mixer

Stay Connected: Bold Minds Virtual Mixer

Join ONEcount President, Joanne Persico for the next Bold Minds Virtual Mixer (Part XXV) taking place on Wednesday, September 23, 2020 at 5:30pm EST. Collaborate with other media execs, CEOs and industry colleagues for refreshing, forward-thinking conversation. Learn what others are doing, what’s working and creative ways to keep your customers and employees engaged! Whatever your[…]

Live Fireside Chat

MCMA Fireside Chat: Customer Data & Insights to Fuel Revenue Growth

Company President Joanne Persico shares successful client use cases on the latest Media & Content Marketing Association (MCMA) Fireside Chat. Topics included monetizing content, gating/paywalls, freemium metering, user-level advertising, lead generation, list matching/ABM and more. Watch now. For more information on The Media & Content Marketing Association, click here.

SIPA 2019 Conference

Smart Brief | SIPA 2019 Focuses Growth from Data, Content Monetization and A.I.

In today’s publishing climate executives are relying on data to generate growth, according to speakers at SIPA’s annual conference this week in Washington, D.C. The big topics so far? Customer data, content monetization and artificial intelligence. Whether in the B2B or B2C space, knowing what markets to target and how to not fatigue audience segments[…]

Marketing Technology Landscape

Combating the High Price and Complexities of MarTech

Over the past 6 years the number of marketing technology solutions has rapidly increased every year from a measly 500 solutions to nearly 6,000 solutions today. Each of these solutions are used by websites for a variety of purposes including: ad network capabilities, e-mail marketing, customer service apps, data & analytics and social media marketing.[…]

Publisher's First-Party Data Comeback

Publishing’s First-party Comeback, a timeline

Facebook’s prominent presence in national news during Q1 of 2018 has involved stories about changes impacting publishers and media companies in multiple ways, both good and bad. ONEcount recapped the effects of the changes the social media network made and reviewed what this all means for digital publishers. January 2018: For the past few years[…]

GDPR Infographic: Privacy Laws in the US Compared to the EU

There is more of a difference than just United States’ “opt-out” standard privacy laws compared to the European Union’s “opt-in” standard. ONEcount took a deeper look at each union’s privacy law standards. Check out some of the differences highlighted in the infographic below. Click here for more information about how ONEcount’s solution supports GDPR compliance.[…]

Data Compliance GDPR and PII

ONEcount Supports GDPR Compliance

Beginning May 2018, the European Union’s (EU) General Data Protection Regulation (GDPR) will gain regulatory power. This law includes US-based businesses, specifically multinational companies, who will be subject to the regulations if their databases contain any information on EU citizens residing in the EU. The simplest approach to comply would be to block all users[…]

Change is your opportunity - advertising visibility

Change is opportunity

During an Association of Medical Media (AMM) meeting in New York City last month, a panel-led discussion of media executives spoke on the increasing challenges media companies are facing to better serve advertisers and sponsors. Today’s media demands are tougher than ever. Advertisers continue to require high viewability numbers in the upward numbers of 80%-100%[…]

ONEcount combats data leakage to increase CPM

Data leakage is a growing concern among publishers as more agency programmatic ad buyers increasingly bypass publishers and use their own data to pull out publisher user data from ad exchanges at low to no cost. Audience data should be proprietary to publishers, but it’s not. Using ad exchanges programmatic buyers at agencies buy a[…]