Smart Briefs Archives

[ WEBINAR Recording Now Available] Mastering ROI: 8 Fail-Safe Strategies for Amplifying Audience Engagement & Revenue

Posted on March 29, 2024April 23, 2024 by Joanne Persico

If you couldn’t attend Friday’s webinar, industry leaders from both Upland PostUp and ONEcount shared invaluable best practices and key strategies, demonstrating seamless integration between customer data platforms and enterprise email solutions. Topics included: Enhance audience identification and acquisition for personalizing campaigns Leverage AI purpose-built to increase engagement strategies Elevate your marketing efforts: spot trends[…]

Future-Proof Your Media Operations: 3 Essential Strategies Every Publisher Should Implement

Posted on March 28, 2024March 28, 2024 by Joanne Persico

Closing in on the events of BIMS 2024 & Admonsters Publishers Forum, it’s evident that several key themes have captured the attention of seasoned CEOs and industry executives. Here are the top three themes that made the list. Embrace AI & M/L capabilities: Publishers must collaborate with their vendor partners for the latest industry developments[…]

ONEcount’s Bold Minds Event Insights Exclusive

Posted on March 21, 2024March 22, 2024 by Joanne Persico

ONEcount Co-Founder and Bold Minds host Joanne Persico sits down with Freeman Company‘s Ken Holsinger as he shares key findings from Freeman’s 2024 Trends Report (with a focus on Attendee Intent & Behavior). “Event success relies on more than attendance alone, and there is no one-size-fits-all event strategy,” said Ken Holsinger, Freeman’s Senior Vice President of[…]

ONEcount CDP Sponsors Digital Summit 2024

Posted on March 15, 2024March 29, 2024 by Joanne Persico

Come see ONEcount’s Customer Data Platform (CDP) in action at the Digital Summit Chicago event taking place on April 3-4th at McCormick Place in downtown Chicago, IL. “We’re proud to be a Global Partner and the official Customer Data Platform (CDP) of Digital Summit,” said Joanne Persico, President & Co-Founder of ONEcount. Digital Summit has[…]

Data Lake, Data Warehouse or CDP—What’s the Difference?

Posted on May 23, 2023May 23, 2023 by Joanne Persico

Swimming in Data? ONEcount has the answer. Today’s marketers are tasked with deploying multi-channel tactics across all user touchpoints. To execute and support your marketing efforts effectively, this requires having all your data accessible in ONE place. I commonly hear “I don’t know that number because my data sits in separate silos.” Or, “I have[…]

Bold Minds Think Tank Celebrates 200th Consecutive Week

Posted on April 27, 2023June 27, 2023 by Joanne Persico

Join ONEcount Co-Founder Joanne Persico every Wednesday at 5:30pm – 7pm ET with other industry execs for off-the-record conversation. Started in April 2020 during the pandemic, the disruptive landscape created a huge need for executives to share information and hear how other companies were sustaining success or having to pivot to stay afloat. Now on[…]

LMA Webinar: Accelerating Reader and Advertiser Revenue Using Your First-Party Data

Posted on November 28, 2022January 2, 2023 by Joanne Persico

Newspapers invented first-party data. Yet, many publishers lack a first-party data strategy and an actionable 360-degree customer view. Date: Tuesday, December 6th, 1PM EST | 10AM PST This webinar will cover: How to leverage the first-party you already have Using behavioral intent and content insights to acquire new subscribers, increase renewals and sign ups Understanding[…]

Best Practices For Generating Revenue #3: Connect …The …Dots

Posted on November 2, 2022November 2, 2022 by Joanne Persico

Content, e-mail, social, banner, events, content, offline data, Oh-My! Now what… In this 2-minute video, we’ll cover: What questions to ask when evaluating which assets/data sources need to be consolidated Why a 360-degree customer view is the key ingredient to tailoring customer experiences across all user interactions What is the data story really telling you?[…]

Best Practices For Generating Revenue #2: Know Your Customers

Posted on October 23, 2022October 24, 2022 by Joanne Persico

An email address is just the tip of the iceberg. Knowing everything about your customer, including their behavior and intent signals will help you put “customer first” on every interaction. This short video includes Harvard Business Review stats you don’t want to miss. Joanne Persico, co-founder at ONEcount, shares five key pillars to maximizing[…]

Best Practices – Key Pillar #1: Think Customer First

Posted on October 13, 2022October 13, 2022 by Joanne Persico

You can’t be “Customer First” if you don’t know your customer. Learn how better understanding your customer will help you turn their needs into sales and revenue for your bottom-line. Watch this short clip! This will change your mindset and approaches to all sales and marketing. Joanne Persico, co-founder at ONEcount, shares five key pillars[…]