Data Compliance GDPR and PII

ONEcount Supports GDPR Compliance

Beginning May 2018, the European Union’s (EU) General Data Protection Regulation (GDPR) will gain regulatory power. This law includes US-based businesses, specifically multinational companies, who will be subject to the regulations if their databases contain any information on EU citizens residing in the EU. The simplest approach to comply would be to block all users[…]

Change is your opportunity - advertising visibility

Change is opportunity

During an Association of Medical Media (AMM) meeting in New York City last month, a panel-led discussion of media executives spoke on the increasing challenges media companies are facing to better serve advertisers and sponsors. Today’s media demands are tougher than ever. Advertisers continue to require high viewability numbers in the upward numbers of 80%-100%[…]