A major paid magazine publisher wanted integrate its online paywall with its print fulfillment vendor. The goal was to bring form-building and offers in-house. The publisher wanted to integrate its e-mail marketing partner and ONEcount's segmentation tools to develop more effective offers.
Solutions & Tactics Applied
ONEcount integrated our paywall with the magazine's print fulfillment vendor so that all financial reporting for both print and online transactions was in one place. Our form and modal builder allowed the publisher's internal circulation team to take over offer management, while ONEcount's advanced form reporting tools provided detailed statistics on which offers were more effective.
ONEcount was able to use print subscription data from the fulfillment vendor to identify past subscribers who were visiting the site and tailor incentives for them to renew.
Most importantly, ONEcount unified visitor identities across all devices, eliminating the ability to by-pass the paywall by using multiple devices.
The publisher reduced its fulfillment costs by bringing its form and offer-building in-house. Because offers could be targeted to based on content consumption both online and in e-mail, the publisher was able to increase the effectiveness of its offers. The publisher was also able to combine renewal e-mails with online modals to increase subscription renewal revenue.
Previously users out-smarted a publisher's gating solution by using multiple accounts, browsers and devices. After clients have deployed ONEcount's platform with persistent ID technology, all user activities across devices and browsers were consolidated into a single, global profile-allowing the client to drive conversions faster.
Users were pushed to the paywall quicker, increasing subscription conversions by more than $400,000.