Smart Briefs

  • Change is your opportunity - advertising visibilityChange is opportunity
    During an Association of Medical Media (AMM) meeting in New York City last month, a panel-led discussion of media executives spoke on the increasing challenges media companies are facing to better serve advertisers and sponsors. Today’s media […]
  • ONEcount combats data leakage to increase CPM
    Data leakage is a growing concern among publishers as more agency programmatic ad buyers increasingly bypass publishers and use their own data to pull out publisher user data from ad exchanges at low to no cost. Audience data should be proprietary […]
  • Why is First-Party Onboarding Vital?
    Onboarding is the process of connecting a user record in a database with a live person on your web site or web applications. ONEcount refers to this as converting unknowns to knowns. First-party onboarding means identifying web visitors using your […]
  • “Mom, These Cookies Are Stale!”
    “When I think about what we’ve been learning in the time spent with advertisers and publishers, it’s that the importance of reaching people and not cookies is really starting to become something that people are seeing true value […]
  • Identity: A Fraud Cure-All
    At last week’s Association of Medical Media’s (AMM) Educational Meeting, Chris Langel, Senior Director at MOAT declared, “Attention is currency.” Independent ad fraud researcher, Augustine Fou, PhD, from Marketing Science […]
  • ONEcount, CDP, DMP, WebinarsWhy the Krux/Salesforce Union is a Disaster for Media Companies
    The announcement this week that Krux is being acquired by Salesforce doesn’t mean that media companies using the Krux platform will suddenly have access to Salesforce’s suite of identity-based relationship management tools. In fact, if […]
  • ONEcount Digital Device SignaturesAudience Extension: Turning Identity Into Cash
    Everyone has heard of retargeting—serving ads to people who visit your website after they leave. These ads appear on a variety of other sites around the web, keeping your brand in front of your bounced site visitors in an attempt to bring them back. […]
  • Apple Moves To Limit Tracking in Safari: Proves the Value of Identity-based Targeting
    The Apple Developer Conference last week included the announcement of a new feature to the Safari browser that incorporates machine-learning technologies to block tracking pixels that are used by most advertising technologies—Intelligent Tracking […]
  • Prescribing Identity
    Identity is the new currency of online advertising. It improves CPMs for both sides by allowing an advertiser to target only those people they want to reach, albeit at a higher CPM, and avoid wasting impressions on unqualified non-customers. […]
  • Social Media - Social LoginsHow Do Social Logins Build My Audience?
    Ever since ONEcount began allowing users to authenticate using their social media credentials, publishers have been asking: How does this help me? Data culled from a social media account isn’t really audit-able, so why would you want to let […]