AUGUST 15, 2022 —ONEcount is announcing a new capability that combines its powerful ONEmail ESP with integrated trackable banner ads for e-newsletters and promotional campaigns.
Publishers have relied on e-mail monetization for decades yet the difficulty of embedding real-time paid and house banners in those messages has proven challenging from a implementation and reporting perspective.
Google Ad Manager (GAM) does not allow banners to be placed within e-mail campaigns. Companies like LiveIntent requires that publishers meet substantial monthly e-mail impression requirements to apply to their service.
In many cases, publishers have turned to hard-coding banner ads within e-mail campaigns and editorial newsletters. This creates a reporting nightmare, where banner impressions have to be manually calculated by examining raw campaign data from the ESP.
With this integrated ONEmail bundle, all banner campaign-level reporting is displayed in dashboard and analytics screens just like data pulled from Google Ad Manager. This provides publishers with unparalleled transparency for their e-mail banner campaigns while reducing errors and reporting time.
ONEmail has the ability to tag keywords within e-newsletters and report website, content and e-newsletter keywords in its reporting engine.
With ONEmail + ADS, placing banner campaigns is as simple as placing a snippet of HTML code in the appropriate place in your campaign. For templated e-newsletters, banner placeholders are swapped with real campaigns. Impressions and clicks will be seamlessly reported along with your other banner campaigns.
“Today’s savvy advertisers expect robust campaign-level metrics —no matter the channel. This integrated functionality gives publishers the ability to provide cross-channel metrics and identity-driven reporting in one place,” said Joanne Persico, president/co-founder of ONEcount.
ONEmail + ADS gives publishers the ability to deploy an e-mail when a user meets certain behavioral and/or demographic criteria. Trigger dynamic segments based on web site, e-mail or offline behavior.
ONEcount is a Marketing Tech Stack (MTS) with an integrated Customer Data Platform (CDP). The platform includes DExTr, a dynamic mapping engine for marrying and unifying disparate data silos, identity resolution, access management, Smart Paywalls, DMP capabilities for identity-and behavior-based targeting, ONEmail + Ads, a solution to provide accountability and targeting for newsletter-driven banners, cross-channel analytics, data visualizations, lead generation and full campaign-level reporting and dashboards.
To learn more about ONEmail + ADS and its powerful marketing tech stack, contact company president. Joanne Persico at 203.665.6211 x5204 or e-mail joanne@one-count.com. To schedule a guided tour, click here.
