ONEcount has joined the Local Media Association as a Research & Development Partner. We are excited to work with LMA on innovative ways to support media businesses across the country, starting by providing an actionable 360-degree single customer view across all channels.
LMA is an industry leader in convening thoughtful conversations on innovative and sustainable solutions to the problems facing local media. The association has over 3,000 members, ranging from newspapers to radio and TV stations, as well as hundreds of research & development partners, who work together to transform the industry with new technology and ideas.
ONEcount is a Customer Data Platform (CDP) with an integrated Marketing Tech Stack (MTS). The platform includes DExTr, a dynamic mapping engine for marrying and unifying disparate data silos, identity resolution, access management, Smart Paywalls, DMP capabilities for identity-and behavior-based targeting, ONEmail + Ads, a solution to provide accountability and targeting for newsletter-driven banners, cross-channel analytics, data visualizations, lead generation and full campaign-level reporting and dashboards.
With the demise of third-party cookies, companies are looking to leverage their first-party data to accelerate business outcomes. ONEcount’s ability to instantly action identity and behavior-based engagement for personalized messaging, offers and content helps drive cross-sell and upsell initiatives, increases conversions and decreases waste to grow incremental sales and revenue.
“Newspapers invented first-party data. Our mission is to advance LMA members ability to leverage and empower all their data across every channel. Without an actionable 360-degree customer view, today’s publishers are limiting full revenue potential,” said Joanne Persico, president/co-founder of ONEcount.
To learn more about ONEcount’s powerful marketing tech stack and how your data can play a crucial role in monetizing reader revenue, contact Joanne Persico, President at 203.665.6211 x5204 or e-mail firstname.lastname@example.org. To request a guided tour, click here.