How Do Social Logins Build My Audience?

Social Media - Social Logins

Ever since ONEcount began allowing users to authenticate using their social media credentials, publishers have been asking: How does this help me? Data culled from a social media account isn’t really audit-able, so why would you want to let someone log in with their Facebook account instead of requiring them to sign up for an account on your site? In a word: Convenience!

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