AMC Selects ONEcount's CDP

American Medical Communications (AMC) Selects ONEcount’s CDP and PostUp to Activate Audiences

Publishers and advertisers rarely have a picture-perfect view of audience segments. American Medical Communications (AMC), a full-service agency focused on serving medical associations and publishers, selected ONEcount’s Customer Data Platform (CDP) to enhance insights on audience segments by tracking visitors’ behavior across all channels. The platform further enhances audience intelligence by adding a user’s identity[…]

ONEcount Announces Integration With Leading Email Marketing Platform PostUp

The ONEcount/PostUp integration, which went live this week, allows customers to perform segmentation and list management in ONEcount, while maintaining PostUp’s audience development and e-mail distribution capabilities. All engagement data from PostUp campaigns is rendered in ONEcount, providing near real-time engagement reporting and segmentation across all of a marketer’s discrete silos. “PostUp’s integration with ONEcount[…]

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