A core component of customer data platforms (CDPs) is the ability to stitch data from different sources into a single view of the customer. DExTr, which stands for data exchange and transformation, is ONEcount’s new data mapping tool that will exchange data with any data platform in a simple, universally-accepted format. DExTr[…]
Joanne Persico, president and co-founder of ONEcount, has been elected to the Board of Directors of The Media & Content Marketing Association (MCMA), the full-service trade association serving the media and publishing industry. ONEcount’s legacy with MCMA has been enriched by the many relationships developed and work done to educate, support and honor peers within[…]
Publishers and advertisers rarely have a picture-perfect view of audience segments. American Medical Communications (AMC), a full-service agency focused on serving medical associations and publishers, selected ONEcount’s Customer Data Platform (CDP) to enhance insights on audience segments by tracking visitors’ behavior across all channels. The platform further enhances audience intelligence by adding a user’s identity[…]
