Join ONEcount President Joanne Persico on May 19 -21 for a special in-person Bold Minds 100 celebration at the B Ocean Resort in Fort Lauderdale, FL. Started in April 2020 during the pandemic, the disruptive landscape created a huge need for executives to share information and hear how other companies were sustaining success or having[…]
Great seeing so many of you in Miami this year. Although Covid has changed much of how we are doing business, seeing transformation and innovation from the attendees was exciting and promising. The challenges in the digital landscape are fierce as changes in privacy, data collection, the third-party cookie disruption and walled gardens continues to[…]
Looking to be apart of a dynamic think-tank group of inspiring thought leaders? Join Joanne Persico, President of ONEcount every Wednesday at 5:30pm – 7pm ET. Collaborate weekly with other execs, CEOs and industry colleagues for refreshing, forward-thinking conversation. Learn what others are doing, what’s working, creative ways to grow revenue while keeping your customers and[…]
It seems that everyone is talking about data. At first it was #bigdata . Then it was #dataprivacy … data mining … data management … cloud data . And more recently, how big tech is handling our data. Whether you’re a massive corporation or a #solopreneur , today everyone has the ability to collect customer data –[…]
Joanne Persico, President of ONEcount talks about how companies need to take the time to really understand who and why people are visiting their website and responding to their different marketing campaigns. With this knowledge, companies will be able to save time and money by only reaching the people who are most interested in what[…]
ONEcount today announced it is using advanced Machine Learning (ML) technology to identify clusters of web site visitors that can be seamlessly targeted by its Marketing Activation Platform. With the new technology, ONEcount customers can identify groups of users based on both demographic characteristics and content consumption. This allows for more accurate targeting of offers[…]
Join Board Member Joanne Persico, President of ONEcount every other Tuesday for a relaxing evening of fun, engaging conversation with our peers starting June 30, 2020 at 5:30pm EST. Zoom mixer will take place during the summer months. Mark your calendar for July 28h and bring your favorite cocktail! To register for this event, click[…]
Company President Joanne Persico shares successful client use cases on the latest Media & Content Marketing Association (MCMA) Fireside Chat. Topics included monetizing content, gating/paywalls, freemium metering, user-level advertising, lead generation, list matching/ABM and more. Watch now. For more information on The Media & Content Marketing Association, click here.
In today’s publishing climate executives are relying on data to generate growth, according to speakers at SIPA’s annual conference this week in Washington, D.C. The big topics so far? Customer data, content monetization and artificial intelligence. Whether in the B2B or B2C space, knowing what markets to target and how to not fatigue audience segments[…]
Over the past 6 years the number of marketing technology solutions has rapidly increased every year from a measly 500 solutions to nearly 6,000 solutions today. Each of these solutions are used by websites for a variety of purposes including: ad network capabilities, e-mail marketing, customer service apps, data & analytics and social media marketing.[…]
