Tag: identity

Content, e-mail, social, banner, events, content, offline data, Oh-My! Now what… In this 2-minute video, we’ll cover: What questions to ask when evaluating which assets/data sources need to be consolidated Why a 360-degree customer view is the key ingredient to tailoring customer experiences across all user interactions What is the data story really telling you?[…]

An email address is just the tip of the iceberg. Knowing everything about your customer, including their behavior and intent signals will help you put “customer first” on every interaction. This short video includes Harvard Business Review stats you don’t want to miss.   Joanne Persico, co-founder at ONEcount, shares five key pillars to maximizing[…]