MPA Implements ONEcount For Tracking Digital Activities

MPA—The Association of Magazine Media has chosen ONEcount to tailor a better user experience.

MPA will use ONEcount to identify users against its first-party member database and then track their activities across separate online silos. This will provide better intelligence into how MPA members are consuming content, as well as the ability to target offerings to specific members for an overall better experience.

Because of its extensive list of publisher-specific tools and integrations, ONEcount is ideally-suited to help magazine brands leverage their audiences for higher CPMs and greater engagement.

“ONEcount will dramatically enhance our ability to create a better experience for our members,” said MPA Senior Vice President of Communications Susan Fraysse Russ. “We will be able to combine behavior and identity for a more targeted message.”

The ONEcount toolkit combines behavioral and identity-based analytics and targeting so that magazine brands can offer advertisers a premium audience within their advertising framework.

About ONEcount
ONEcount is the data management platform that was specifically designed for media companies. The software features a powerful targeting engine that can be used to target content and banners against both behavior and identity. One of the key benefits of ONEcount is its ability to convert unknown web visitors into “known” users, allowing greater segmenting and higher ROI. ONEcount’s DMP makes your audiences more valuable to advertisers. We help you see who is doing what, where and when, giving you instant access to data that was once relegated to diverse silos held by multiple vendors. ONEcount is the only solution on the market developed from the ground up as a complete DMP platform.

About MPA
MPA—The Association of Magazine Media is the primary advocate and voice for the magazine media industry, driving thought leadership and game-changing strategies to promote the industry’s vitality and increase its revenues and market share. Established in 1919, MPA represents 200 domestic, associate and international members. MPA is headquartered in New York City, with a government affairs office in Washington, D.C.

For more information about ONEcount, contact Joanne Persico at 203.665.6211, x204.