Industry-leading MedJobNetwork is much more than just a job board. It is a multimedia, multi-channel platform that recruiters use to leverage the reach of medical brands trusted most by Physicians, NPs and PAs. It is a leader in providing exceptional, compelling content and connecting career opportunities with a qualified audience of medical professionals. ONEcount’s purpose-built, identity-driven advertising and targeting platform powers MedJobNetwork.com.
“I go on the dashboard in ONEcount daily, and I see 85% of my visits come from known users. So I know for the most part I’m reaching doctors and advanced practice clinicians, that’s one of my KPIs,” said Julian Knight, publisher of MedJobNetwork.com.
“All the other job boards posts jobs in places where they think doctors might be looking. The MedJobNetwork, on the other hand, always gets our clients’ ads in front of physicians because we know exactly who they are, and where they are – reading Frontline Medical Communications 30+ medical journals, accessing our web sites, and reading our emails. We know all this because of our ability to track them through our unique audience engagement platform—ONEcount.”
“Nobody gets a newsletter or an ad served unless they are in ONEcount,” Knight said.
“It’s worked out very well,” Knight says. “It’s all about targeting. We know who the doctors are before we show an ad to them. The auto-population is huge, and knowing who they are is huge.”
“Once a physician, NP or PA clicks on a job posting, a background connection from the job board into ONEcount’s rich database of more than 1 million medical professionals pre-populates the form in real-time, allowing for a “one-click application process.”
“ONEcount has increased revenue because we’ve been increasing replies,” Knight said. “Without the interface where we can pre-populate the forms, we wouldn’t have gotten where we are.”
ONEcount is an identity-driven advertising platform specifically designed for media companies. The software features a powerful targeting engine that can be used to target content and banners against both behavior and identity. One of the key strengths of ONEcount is its ability to convert unknown web visitors into “known” users, allowing greater segmenting and higher ROI.
The MedJobNetwork is a multi-channel platform recruiters use to leverage the reach of medical brands trusted most by Physicians, NPs and PAs.