ONEcount Optimizes Data Management Platform (DMP) In Release 11.5

The ONEcount development team is pleased to announce Release 11.5, which offers a more streamlined user interface, more intuitive reporting, and better integration with third-party banner platforms.

ONEcount is the only marketing automation platform designed to help you monetize in-bound traffic, combining a powerful identity-management engine with targeting tools that can direct specific banners and content at visitors based not just on behavior, but also based on who those visitors are.

ONEcount is the only engagement platform that includes enterprise-wide, single sign-on tools, unlimited e-mail distribution, paywall and reg-wall site gating tools, an intuitive form builder, a self-service advertiser dashboard, lead generation, and advanced, real-time cross-silo analytics, all in a single, powerful SAAS platform.

“ONEcount is unique because it allows you to do organic marketing automation using traffic that is already coming to your site,” said GCN Media Vice President Sean Fulton. “Unlike e-mail-based platforms that require an outbound effort, ONEcount starts tracking and identifying your existing audience the minute you plug it into your web site.”

The new release includes better segmentation in its analytic and targeting dashboards, which means you can view and segment data based on the type of device users are coming from, job titles,etc. This makes it possible to create analytics and target activities based on a person’s job title, purchase responsibility, age—virtually any demographic field in your data set.

ONEcount comes with a powerful, self-service dashboard feature that you can use to set up custom dashboards. In Release 11.5, this dashboard has been stream-lined to give every member of your team more streamlined access to data.

Your team configures an ID and password for the dashboard, decides what resources you want includeed, such as newsletters, white-papers, micro-sites, etc. and then tells ONEcount what specific user demographics you would like included in the dashboard.

Once the dashboard is set up, users can securely log into the site, select which resources they want to look at, and run reports from the data set that you have allowed them access to.

ONEcount also offers “viewability” monitoring for banner ads which adhere’s to the IAB viewability standards for banners. Using a plugin available for your banner platform, you can track which ads were in view, and for how long, giving you real, actionable data about how your advertisers are doing on the site.

ONEcount gives you the ability to target banners through some of the industry’s top banner management platforms, like OpenX, DoubleClick, and Xaxis. You can also target content through leading open source content management systems. You can even serve pop-ups, e-mails and subscribe users to opt-in e-mail lists using our powerful targeting engine.

About ONEcount
ONEcount is the only identity-based marketing automation platform that was specifically designed for media companies. The software features a powerful targeting engine that can be used to target content and banners against both behavior and identity. One of the key strengths of ONEcount is its ability to convert unknown web visitors into “known” visitors, allowing greater segmenting and higher ROI. ONEcount allows marketers to have a one-to-one conversation with their customers.

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