SIPA 2019 Conference

Smart Brief | SIPA 2019 Focuses Growth from Data, Content Monetization and A.I.

In today’s publishing climate executives are relying on data to generate growth, according to speakers at SIPA’s annual conference this week in Washington, D.C. The big topics so far? Customer data, content monetization and artificial intelligence. Whether in the B2B or B2C space, knowing what markets to target and how to not fatigue audience segments[…]