Long-time GCN Media Services client Keller Publishing has just completed its first integrated circulation audit using our innovative, ONECount circulation and lead management platform.
The six-month audit for the period ending September incorporated circulation from Keller’s SupplyChainBrain print publication, with an audited circulation of 41,498, was conducted by Verified Audit Circulation of Larkspur, California. Verified is one of three major magazine circulation audit bureaus, having recently completed an audit of all Questex print titles as well as many weekly, consumer and B2B titles.
ONECount is the only complete system to combine circulation and access management as well as lead generation and robust reporting tools in a single, web-based platform. ONECount allows publishers to maintain all of their data about a reader in a single database, giving them complete access to the customer record across all distribution platforms.
A publisher can see all of a reader’s activity through a single console, including subscription history for print, online and e-newsletters, trade show registrations, and even lead activity that has been submitted to advertisers through the publication web site.
Keller began using ONECount nearly 18-months ago as a lead-generation program providing subscriber information to sponsors of its extensive online video library. The program expanded in time to include whitepapers and even custom-sponsored sections for marquis advertisers. Earlier this year Keller moved its online subscription efforts to ONECount, giving them a single online repository containing all of their reader data.
The site can be accessed at the following URL:
Supply Chain Brain: www.supplychainbrain.com
GCN uses the open-source, Typo3 content management system as a web platform for its magazine customers because the software offers enterprise-class reliability that can be managed by a publisher’s own internal team. GCN has build more than 100 publication web sites using Typo3, and has developed numerous enhancements that extend the core software’s functionality to offer features specific to magazine publishing.
About Supply Chain Brain
SupplyChainBrain is the world’s most comprehensive supply chain management information resource. In addition to providing complete coverage of all fundamental supply chain principles, SupplyChainBrain identifies emerging trends, strategies and best practices, forward-thinking ideas, cutting-edge solutions and the latest innovations – and continues to write and report on these as they evolve and mature.
SupplyChainBrain is for the high-level executive concerned with managing risk, aligning the supply chain with corporate planning, achieving competitive advantage, balancing customer demands with the need to control cost, and improving the bottom line. The industry’s most experienced staff and many well respected content partners offer executive decision-makers a synthesis of many minds, singularly focused and delivered in the medium they choose.
Verified Audit Circulation has been providing recognized and trusted circulation auditing and research services to the publishing industry for more than 50 years. Over the years Verified has become a reputable brand, providing exceptional accuracy, integrity, and personal services tailored to media providers and buyers.
ONEcount is the data management platform that was specifically designed for media companies. The software features a powerful targeting engine that can be used to target content and banners against both behavior and identity. One of the key strengths of ONEcount is its ability to convert unknown web visitors into “known” visitors, allowing greater segmenting and higher ROI. ONEcount is the only identity-based targeting platform that allows marketers to have a one-to-one conversation with their customers.
For more information about ONEcount, contact Joanne Persico at 203.665.6211, x204.