ONEcount Version 7.5 now supports a full mobile interface for all of its front-facing forms, allowing subscribers to fill out online forms using a smartphone or other mobile device. ONEcount can automatically detect the type of device a user is on and present an appropriate look and feel for that device. The new version also includes a QR code generation and tracking tools that allow publishers to track click-throughs from QR codes scanned by mobile devices.
“This new release is part of the continual evolution of ONEcount as the industry’s first truly integrated, cross-media audience management toolkit,” said Sean Fulton, vice president of GCN Media. “These improvements make ONEcount easier to use and more powerful in its ability to collect, manage and verify audience data across all of a media company’s varied products and platforms.”
Other improvements in the ONEcount 7.5 release include a revolutionary new graphical subscribe/renew metaphor, and incorporation of audio files and scanned documents as part of a user’s online record.
The new subscribe metaphor replaces the traditional checkboxes and radio buttons on subscribe forms with a color-coded, dashboard-like toolbar that that makes it easier for users to subscribe, renew or cancel registrations for print publications, digital editions, newsletters or web-site access. This increases user response rate, improving ONEcount’s value as a registration and qualification tool.
ONEcount Version 7.5 supports uploading audio files and scanned documents as part of a batch import. This new functionality allows publishers to merge a telemarketing campaign into the system, archiving the audio recordings with the individual subscriber record for verification and audit purposes. Data entry files can also uploaded, meaning you can import a list of subscribers who filled out print sub cards, and have a scan of the filled-out card archived with the subscriber record for later audit and verification purposes.
ONEcount is the first web-based toolset to combine your circulation, lead-generation, e-newsletter distribution and web site access. Developed by GCN Media, ONEcount offers a single view of the activities of your audience across all of these platforms. It also collects and generates all the documentation needed for an ABC, BPA and VAC integrated audit.
- Web site registration and access control for all of your media sites
- E-newsletter distribution & tracking services
- Lead generation
- Integrated and detailed user console for print and online
- Web forms in your look-and-feel
- Advanced import capabilities
- Slice and dice user data to generate custom reports and charts
- Generates short URL aliases with QR codes for performance tracking
- Audit report generation and analysis tools for your entire user database across all print and online platforms
- A complete audit trail that allows you to execute an ABC, BPA or VAC audit of all of the data collected and managed by the system across all of your print and online properties
If you currently use different vendors for these services then you need ONEcount. No other solution offers such a rich mix of features at any price. With ONEcount you get all of these services for a flat rate of pennies per subscriber.
ONEcount will de-dupe your audience across all platforms, provide a single console for your audience to manage their registrations and subscriptions, and give you the ability to achieve an integrated BPA, VAC or ABC audit of your entire audience database.
ONEcount is a hosted solution offered by GCN Media Services. We manage your ONEcount installation 24×7 using our state-of-the-art hosting facilities and geographically diverse data centers leaving you free to focus on running your business.
About ONEcount
ONEcount is the data management platform that was specifically designed for media companies. The software features a powerful targeting engine that can be used to target content and banners against both behavior and identity. One of the key strengths of ONEcount is its ability to convert unknown web visitors into “known” visitors, allowing greater segmenting and higher ROI. ONEcount is the only identity-based targeting platform that allows marketers to have a one-to-one conversation with their customers.
For more information about ONEcount, contact Joanne Persico at 203.665.6211, x204.
