ONEcount Named SIIA Business Technology CODiE Award Finalist for Best Data Management Platform (DMP)
Washington—April 7, 2016—The SIIA today announced that the ONEcount identity-based data management platform was named a finalist for the 2016 SIIA CODiE Awards in the Best Data Management Platform category. Finalists represent the information industry’s best products, technologies, and services in software, content and business technology.
The SIIA CODiE Awards are the premier awards for the software and information industries, and have been recognizing product excellence for over 30 years. The awards offer 91 categories that are organized by industry focus of education technology and business technology. ONEcount was honored as one of 215 finalists across the 62 business technology categories.
"I am amazed by the level of innovation and creativity of the products that have been selected as this year's CODiE Award finalists. We are happy to recognize them for their great contributions and impact they are making on the software, content and business technology industries,” said Ken Wasch, President of SIIA."
ONEcount is breaking new ground in the DMP category as the only identity-driven DMP allowing publishers and marketers the ability to leverage their first-party audience data and target advertising and content to individuals and look-alike segments across all channels.
By lacing identity into the equation, advertisers are finding that identity-based targeting paints a more vivid and complete picture of the customer and yields higher ROI. "Because each web visitor is matched against a real 'known' identity, third-party data can be appended to that record to gain an even deeper understanding of each visitor. This connection with your customers translates to more effective marketing across the board, providing direction for new business, content strategy, print-to-digital shifts, retention and engagement, and the rationale for raising CPMs," said Sean Fulton, VP of Technology for ONEcount.
The SIIA CODiE Awards are the industry's only peer-reviewed awards program. The first round review of all nominees is conducted by software and business technology executives with considerable industry expertise, including members of the industry, analysts, media, bloggers, bankers and investors. The judges are responsible for selecting the CODiE Awards finalists. SIIA members then vote on the finalist products and the scores from both rounds are tabulated to select the winners. Winners will be announced during a virtual award ceremony on May 18.
Details about each finalist are listed at http://www.siia.net/codie/Finalists
About the SIIA CODiE Awards The SIIA CODiE Awards is the only peer-reviewed program to showcase business and education technology’s finest products and services. Since 1986, thousands of products, services and solutions have been recognized for achieving excellence. For more information, visit siia.net/CODiE.
About ONEcount ONEcount is the only identity-driven data management platform featuring a powerful targeting engine that can be used to target content and advertising against both behavior and identity. One of the key benefits of ONEcount is its ability to convert unknown web visitors into "known" visitors, allowing greater segmenting and higher ROI.