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| Tealium | ONEcount |
| True Customer Data Platform |   | |
| Persistent customer ID tracking | | |
| Identity resolution and cross-device consolidation | | |
| Website behavioral tracking with 3-year appended history |  | |
| Content recommendations engine | | |
| Native lead generation tools with automated reporting | | |
| Segmentation Engine with AI capabilities | | |
| Content metering | | |
| Smart Paywalls with Customer Identity Access Management (CIAM) Suite | | |
| Built-in BI analytics with aggregated cross-channel dashboards | | |
| Inhouse onboarding, integration and API support | | |
| Best for media companies | | |
| Tag Management System | | |
