THE AUDIENCE TECH STACK

CUSTOMER DATA PLATFORM: EVERYTHING YOU NEED FOR YOUR ECOSYSTEM
SUBSCRIPTIONS

Target active visitors whose subscription has lapsed, or those who fit your ideal subscriber profile.

REGISTRATIONS

Target visitors who registered for last-year’s event but have not registered for this year.

MEMBERSHIPS

Target visitors who have a lapsed membership or who meet your membership criteria.

LEAD GENERATION

Identify and collect data from visitors who match your ideal prospect criteria.

Consolidate your data silos and deploy multi-channel marketing tactics in minutes!

Why ONEcount?

Activate audiences across all touchpoints in real-time
The Identity & Behavior Approach

ONEcount's customer data & marketing platform (CDP) discovers how prospects and customers interact with all online channels. Track unique visitor interactions across all channels, convert anonymous visitors to known, identified users. Three years of user history is appended to their new "known" status—retroactively growing your audience. No other system can do that. Connect all marketing data to create behavior-rich user segments. Sync custom segments, improve campaign precision and sales activation.

  • The ONEcount Difference

    • Unified dashboard reporting and data visualizations • Data warehouse • Data Exchange Transformation Engine (DExTr) • Single sign-on, social log-in, identity resolution • Identity ID Graph • Asset manager/gating, metering and Smart Paywalls • Instant targeting —no waiting periods • Segmentation and persona engine with custom actions • ONEmail ESP engine + ADS • Drag-and-drop form, landing page and pop-up builder • GEO • Identity social analytics and retargeting

Success Stories

Medical, consumer, B2B, Events, Associations, Newspapers
Healthcare & Medical
Healthcare & Medical
Serving several of the industry’s largest medical communications companies. ONEcount provides enhanced targeting capabilities, like real-time at the physician level, list matching against a unified audience database, consolidated advertiser and engagement reporting, single sign-on and content gating across multiple websites or third-party platforms. New advertising and revenue streams were created using aggregated data intelligence. One client turned a $125 CPM into a $425 CPM by targeting identified individuals, a 240% CPM increase.
Subscription-Based News Provider
Subscription-Based News Provider
Deployed single sign-on and content gating with Smart Paywalls. Closed all registration loopholes pushing users to paywall faster. All user accounts, including social log-ins, were captured in the platform and connected to a single user ID. Previously a user signing in via Google, Facebook, or on mobile and multiple web browsers were treated as four separate accounts, each with its own number of “free” page views. Another subscription-based client achieved 50% lift in open rates by targeting engaged segmented audiences.
More Client Success & Solutions
More Client Success & Solutions
ONEcount works with small, medium and enterprise-wide companies. Clients implement our customer data platform and marketing tech stack (MTS) —all in ONE ecosystem. ONEcount reduces the need for heavy IT resources and web development. Our unique offering is to Identify and activate customers across all your marketing channels. Creating data insights to create intelligent segments based on content consumption, purchase history, demographics, behavioral engagement and more.

NEWS

Smart Briefs, trends and best practices
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