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| Darwin CX | ONEcount |
True Customer Data Platform |  |  |
Persistent customer ID tracking |  |  |
Identity resolution and cross-device consolidation |  |  |
Website behavioral tracking with 3-year appended history |  |  |
Content recommendations engine |  |  |
Native lead generation tools with automated reporting |  |  |
Segmentation Engine with AI capabilities |  |  |
Content metering |  |  |
Smart Paywalls with Customer Identity Access Management (CIAM) Suite |  |  |
Comprehensive BI analytics with aggregated cross-channel dashboards |  |  |
Inhouse onboarding, integration and API support |  |  |
Integration with Google Ad Manager (GAM) |  |  |