Unlocking Business Growth: Personalization Drives 40% More Revenue
Elevate your marketing: Make every user feel valued
In today’s dynamic landscape spanning web, mobile, and face-to-face interactions, consumers demand and expect personalized experiences as the standard for engagement.
Research conducted by McKinsey & Company underscores the transformative impact of personalization on business outcomes. Companies that harness the power of personalization witness a staggering 40 percent or more increase in revenue compared to their slower-growth counterparts.
Crafting truly tailored offers is not merely a preference, it’s imperative. It demands more than just data; it require data intelligence and the ability to make deterministic decisions for every individual whether known or anonymous.
ONEcount provides the definitive solution. We meticulously track every user activity and integrate it into a centralized database, building progressively richer user profiles. This powerful foundation empowers marketers to execute a wide range of personalized campaigns seamlessly, both on-site and off-site.
Client examples:
This event producer triggers personalized pop-ups, driving early-bird registrations and upsells existing attendees to VIP premium sessions.
This media company deploys high-end giveaways to acquire valuable first-party data from unknown visitors, which was then shared with a sponsoring partner to fuel lead generation.
This client targets banner campaigns in real time using segment criteria including domain, content consumption, identity/PII for both house and paid campaigns—All possible with our Google Ad Manager (GAM/DFP) integration.
Campaigns consistently achieve critical objections, including audience acquisition, list growth, promotional outreach, demand gen campaigns for sponsors and sales teams.
Our comprehensive tool suite leverages a myriad of behavioral and identity-based criteria—from clicks, purchase history to subscription and attendee status and even content consumption—to drive engagement.
Data Intelligence at your fingertips
Beyond execution, we provide the means to measure campaign effectiveness with ONEcount BI. With access to over 150+ pre-built data visualizations, your teams can immediately glean actionable insights and capitalize on emerging trends. From high-level performance metrics to granular, user-level analysis, our platform aggregates everything in one place— proving your ROI.
To learn more using personalization for your business, schedule a guided tour or contact Joanne Persico at joanne@one-count.com or call 203-665-6211 x204.