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ONEcount Unveils Smart Forms
Product Updates

ONEcount Turns Subscription and Lead Gen Forms Into Personalized Offers

New segment-targeted offers and dynamic Smart Forms show each visitor the right product, term, price, on one form with one URL.

ATLANTA, GA — ONEcount, the audience and identity platform for media publishers, today launched segment-targeted offers and dynamic, smart forms in the ONEcount Form Builder. For the first time, the audience segments publishers build for reporting and targeting can decide what each visitor is offered, and at what price, the moment they land on a form.

A qualified senior executive sees a free subscription. Everyone else sees paid one- and two-year terms. A webinar attendee is offered a sponsored newsletter no one else sees. It’s one form, and each visitor gets the offer meant for them, much like an e-commerce storefront personalizes what each shopper sees.

Why this matters to marketers:

  • Turn segments into revenue. Engaged readers, event attendees, webinar registrants or a sponsor’s target-account list can each carry their own product, price or package.
  • Give away subscriptions only where they pay off. Offer free terms to the audience advertisers want to reach and charge everyone else, without making anyone justify themselves on the page.
  • One form instead of a dozen. Stop maintaining a separate form, URL and campaign for every audience and price point.
  • Data that’s ready the moment they submit. Answers land directly in the ONEcount audience profile. There’s no Zapier, CSV or API work in between, so segments, audits and list sales stay clean.

“Every publisher builds segments, but until now those segments stopped at the report. Now the segment decides what the reader is offered and what it costs, right on the form. The executive your advertisers want gets a free subscription, everyone else sees the paid offer, and it’s all one form.” — Sean Fulton, VP of Technology at ONEcount.

Forms that know who’s filling them out

Conditional logic is common in form tools, but those tools only react to what a visitor types. ONEcount forms know who the visitor is, because they draw on the same identity and segment data that powers the ONEcount platform. Segment rules can be combined with answer-driven rules, so a U.S. executive at a 10,000-employee company can be offered free Print + Digital while international readers see digital-only paid options.

Build one, set the rules, and the data shows up where you need it. Marketing and audience teams set every rule themselves, with no developer needed, and a visual logic map shows who sees what before a form goes live.

ONEcount works with whichever email platform a publisher already uses, including Marketo, HubSpot, PostUp, Mailchimp and more.

ONEcount Smart Forms

Availability

Segment-targeted offers and dynamic forms are available now to all ONEcount clients in the Form Builder. Existing forms keep working as they are. To see a demo or move an existing Formstack, Gravity Forms or Jotform form into ONEcount, contact Joanne Persico at joanne@one-count.com or 203-665-6211 x204.

See outcomes in 30 days

About ONEcount

ONEcount is a Customer Data Platform (CDP) and Audience Tech Stack designed specifically for media companies and marketers. It combines identity resolution, data consolidation, and marketing activation tools into a single, unified solution. ONEcount enables companies to unify, analyze, and act on their audience data across subscriptions, newsletters, events, and digital properties. ONEcount is developed and maintained by GCN Publishing, Inc.

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