Build Your Audience by Just Asking
Ask the Wizard, Curate Instant Segments
The newest update to ONEcount’s List Wizard does something your audience development team has been waiting on for years: it understands plain English.
No more clicking through nested filter menus. No more waiting on a data analyst. No more half-built segments abandoned because the syntax got in the way. Your team types what they want, and the wizard builds it.
What It Looks Like in Practice
These are real questions audience teams are putting in front of it right now:
- “Show me users who are active subscribers of the digital edition”
- “Find users that are NOT subscribed to the print magazine”
- “Who subscribed to the print product in the last 30 days?”
- “Give me users who renewed their subscription in the last 6 months”
- “Find users who had a print subscription expire in the past 90 days”
- “Show me everyone with a complimentary subscription”
- “Who currently subscribes to both the print and digital products?”
Each one translates into the exact filter actions an experienced operator would build manually — except it happens in seconds
Why It Matters for Audience Development
- Renewals and win-backs move faster. Lapsed subscribers used to take an hour to surface. Now it’s a sentence.
- Audit prep gets less painful. Pull qualified-circulation cuts on demand instead of staging them weeks in advance.
- Your team experiments more. When a segment takes ten seconds to build, analysts try five ideas instead of one. The good ones get found that wouldn’t have been before.
- Engineering stops being a bottleneck. Circulation managers and audience analysts self-serve the lists they need.
A Note on Privacy
The AI never sees your subscriber data. It only translates intent into UI filter actions inside your platform. Your audience stays private; your compliance posture stays intact. This is a design choice, not an afterthought.
See It on Your Own Data
We’re booking 20-minute walkthroughs through the end of the month. Reply to this email or book directly with Joanne Persico at e-mail joanne@one-count.com.