Unlock 30% More Revenue: Known or Unknown, Engage Everyone: Personalization Made Easy
In today’s dynamic landscape spanning web, mobile, and face-to-face interactions, consumers demand and expect personalized experiences as the standard for engagement.
Research conducted by McKinsey & Company reports that personalization marketing has real advantages for companies: it can reduce customer acquisition costs by as much as 50 percent, lift revenues by 5 to 15 percent, and increase marketing ROI by 10 to 30 percent.
When consumers define personalization, they associate it with memorable moments of feeling valued and unique.
However, crafting tailored offers presents its own set of challenges. It necessitates leveraging data intelligence and making deterministic decisions, irrespective of whether the individual is known or unknown. With ONEcount, every user activity is meticulously tracked and integrated into a centralized database, progressively enriching user profiles.
Illustrated through client case studies, our platform’s capabilities extend to triggering pop-up campaigns tailored to both known and unknown users, with objectives ranging from lead generation to newsletter opt-ins and premium pass upsells.
In this example, client Digital Summit deployed pop-ups to unknown visitors to increase enewsletter sign-ups and a variety of upsell pop-ups to convert general admission attendees to Premium passes.
In this example, client Informa Markets, AG division deployed Sponsored Sweepstake pop-ups to unknown visitors to capture leads and add new subscribers to their newsletter distribution list.
Our comprehensive marketing toolsuite empowers marketers to instantly execute a diverse range of personalized campaigns based on real-time user interactions. Whether on-site or off-site, our intuitive platform facilitates targeted engagements using a myriad of behavioral and identity-based criteria, such as opens, clicks, form abandons, purchase history, event attendance, subscription/membership status, and content consumption.
Moreover, measuring campaign effectiveness is simplified through ONEcount BI. Access to over 100+ pre-built data visualizations empower cross-functional teams to glean actionable insights and capitalize on emerging trends, from overarching trends down to individual campaign and user levels.
To learn more or see personalization in action in a tailored guided tour, contact Joanne Persico at joanne@one-count.com or call: 203-665-6211, 204.