3 Essentials To Future Proof Your Business
In today's swiftly evolving digital landscape, the phase-out of third-party cookies and the rise of privacy regulations are reshaping the very foundation of media and advertising. To unlock the next level of business growth, organizations must recognize that data isn't
5 Pain Points ONEcount Solves Out-of-the Box
Choosing the audience marketing platform is crucial for driving growth. If you are experiencing frustration with your current provider, specifically around usability, data access, or flexibility, it's time to consider a modern alternative. ONEcount offers a smarter, more flexible, and truly
Identity Leads to 380% Revenue Jump
Think you have to gate content to know who your website visitors are? Think again! We helped a leading medical publisher with 38 branded sites overcome a major hurdle: friction. Physicians are notoriously difficult to log in or register. Yet, winning
Unlocking Business Growth: Personalization Drives 40% More Revenue
Elevate your marketing: Make every user feel valued In today’s dynamic landscape spanning web, mobile, and face-to-face interactions, consumers demand and expect personalized experiences as the standard for engagement. Research conducted by McKinsey & Company underscores the transformative impact of personalization on
Targeted Pop-ups Outperforms E-mail Sends
Lead Gen Fuels Event Growth The ChallengeThis regional event producer lacked a holistic customer view due the data residing in separate silos. Each of their shows had separate WordPress sites and most of their web traffic were unknowns until a user
30% Revenue Boost in 30 Days
News Publisher Sees 30-Day Payday The ChallengeThis consumer publisher had users sign-in to multiple accounts for different purposes, like to access to premium content within the CMS, account information and billing in their fulfillment vendor portal, and transactional/shopping with an e-commerce
Turbo-charge Your Audience
We've been making some exciting advancements with ONEcount. We've repackaged our product suite to offer three compelling options, and the cool thing is, they're built to seamlessly integrate with pretty much any system you're currently using—a CDP, paywall, data management platform,
CDPs do not work. Unless…
After witnessing first-hand the divide between the promised potential and the often-disappointing reality of Customer Data Platform implementations, I've come to believe that success isn't a matter of chance, but rather a direct result of deliberate action.Time and again, I've
ONEcount BI: Get More Insights From Your Audience Data
ONEcount is the only Customer Data Platform (CDP) with built-in Business Intelligence (BI) & Predictive tools in its Audience Tech Stack. Called ONEcount BI, gives customers direct access to all of the data ONEcount collects from different platforms and data silos.
The Cold Truth About Snowflake DB
Data Warehouses: Cold Storage, Hot Costs—A Warm Alternative Conversations at the recent SIIA’s Business Information Media Summit (BIMS) revealed a chilling reality: for many publishers and media companies, the promise of cloud data warehouses like Snowflake DB is proving to be