Author: Joanne Persico

After witnessing first-hand the divide between the promised potential and the often-disappointing reality of Customer Data Platform implementations, I've come to believe that success isn't a matter of chance, but rather a direct result of deliberate action.Time and again, I've

Data Warehouses: Cold Storage, Hot Costs—A Warm Alternative Conversations at the recent SIIA’s Business Information Media Summit (BIMS) revealed a chilling reality: for many publishers and media companies, the promise of cloud data warehouses like Snowflake DB is proving to be

CORAL SPRINGS, FL, March 24, 2025 — In today's dynamic media landscape, success hinges on the ability to cultivate and activate audiences with precision and agility. Recognizing this imperative, three vendors have answered this challenge with a groundbreaking integrated audience solution. ONEcount's

ONEcount CDP & Audience Activation Suite proudly sponsors the exciting transformation of AdMonsters' flagship event, Publisher Forum into the inaugural Sell Side Summit: Digital Strategy & Platform Solutions for Media, Publishers & Ad Networks. Join us March 9-11, 2025, at

Just got back from a whirlwind week of industry conferences - Admonsters Publisher Forum in Boston and Digital Summit in Alexandria. Let me tell you, the world of digital publishing is a wild ride right now! AI's taking over search,

ONEcount CDP & Audience Activation Suite Sponsors Admonsters Publisher Forum Boston on August 4 - 6, 2024. Join us at the Omni Boston Hotel at the Seaport to connect, gain insights, develop best practices on high-quality online content, media operations, monetization,

“Finally, a tool my team can actually use without having to pay for support or custom development,” said the publisher of a leading B2B magazine brand. ONEcount’s intuitive Form and Landing Page Builder is winning praise from customers for its user-friendly