IDENTIFY KEY INSIGHTS
Allow your in-house teams and advertisers to securely log in and view aggregated campaign and lead gen data. Stay up to date with real-time reporting.
“I go onto the dashboard in ONEcount daily and see 85% of my visits come from identified users.”
Julian Knight, Director of Engagement, Frontine Medical Communications
Develop behavior profiles to gain insight how users navigate your content, and advertiser's content.
- Single sign-on/ social log-in used in conjunction with the journey visualization enables seamless tracking of user behavior across single or multiple web properties.
- Use the platform’s SmartLink technology to identify users who enter through e-mail. Query journeys beginning at the homepage, landing page, ad unit or e-mail click-thru.
- A Unique Token is appended to URLs marketing assets (ad units, e-mails) to provide separate journey reporting on marketing efforts, campaigns, segments, individual and more.
- Discover the behavior of users to optimize gating and paywall strategies. Know how much content users consume, and how they do it.
Customer Journey Visualization Sankey
Gain insights on the user experience of either individual users or audience segments.
ONEcount's tracking technology can be embedded on websites, ad units, e-newsletter templates-any touchpoint of your operating channels that end users engage with.
Immediately build actionable behavioral and customer profiles to use in sales and marketing efforts.