Drive Growth and Efficiency: ONEcount, Upland Adestra, and Specialized Fulfillment Services (SFS) Simplify Unified Audience Solution
CORAL SPRINGS, FL, March 24, 2025 — In today’s dynamic media landscape, success hinges on the ability to cultivate and activate audiences with precision and agility. Recognizing this imperative, three vendors have answered this challenge with a groundbreaking integrated audience solution.
ONEcount’s robust Customer Data Platform (CDP) Tech Stack, Upland Adestra’s best-in-class Email Marketing Solution, and Specialized Fulfillment Services (SFS) expert Fulfillment Services delivers exceptional value by combining the strengths of each platform.
“This collaboration is about giving media companies the best of both worlds: best-of-breed technology with the simplicity of a unified audience solution. ONEcount’s robust identity management, activation tool suite, and reporting capabilities ensure that publishers can maximize the value of their audience data,” said Sean Fulton, Vice President of ONEcount.
With this unique partnership, connections between the platforms have already been established, eliminating the need for customers to figure out how to connect the different platforms.
“We’re solving a major pain point for media companies. Instead of struggling with disparate systems, they now have a seamlessly integrated audience solution that empowers publishers to activate their audience data seamlessly with unprecedented efficiencies,” added Fulton.
Customer will have a better experience than working with a single vendor. Instead of queries being relegated to Jira tickets, customers now have three project managers, any one of whom can act as the single point of contact to resolve any issue.
Upland, SFS and ONEcount have been working together on mutual clients for eight years; SFS has been working with ONEcount since 2023. Combined, the companies have 97 years of combined industry experience.
“Landing an email in the inbox is becoming more difficult, and that’s both a challenge and an opportunity. Data is at the heart of driving attributable email success, and we have deliverability and strategy experts focused on exactly that. Adestra is a feature rich, AI-enhanced, email platform, which, when combined with our experts, is a powerful solution helping media organizations of all sizes achieve the measurable results they want,” said Nick Certa, VP Sales Audience Engagement of Upland.
“In today’s media environment, efficiency and reliability are paramount. SFS is proud to provide the fulfillment backbone to this powerful partnership, ensuring that publishers can seamlessly deliver on their promises and build lasting audience relationships,” said Joe Lunne, President of Specialized Fulfillment Service.
With the Best-of-Breed offering, customers get:
ONEcount Customer Data Platform (CDP)
Data Services + CDP
- Consolidated, 360-degree customer view in unified data warehouse
- ID Graph, federated ID and cookie sync across all partners and systems
Identity Access Management
- Global registration, Single Sign-On (SSO)/Social log-in, profile center
- Behavior tracking‚ convert unknown web visitors to identified users with appended web-browser history
- Smart Paywalls, content metering, Resource Manager for gating assets, lead gen, and full reporting
Activation Toolsuite
- Segmentation, Targeting Engine & Action Manager: Form, Landing page, Pop-up builder with A/B testing
- Built-in M/L & AI capabilities
- Full Google Ad Manager (GAM/DFP) integration layered with PII targeting
Reporting & Analytics
- ONEcount BI /Predictive: Aggregated campaign metrics across all web, content, email, banners, social, events, etc.
Upland Adestra – First-class Email Marketing Automation
- Designed for Publishers / Media with 20 years’ experience
- Seamless data integration with ONEcount
- AI-powered insights and content
- Effortlessly manage multiple brands / publications
- AI-powered optimization of email send times
- Deliver hyper-personalized email
- Code-free template design
- Automatically include news feeds / live content in your email
- Drag-and-drop journey automation builder
- Comprehensive real-time metrics reporting
- Intelligent split testing tools
- Render testing powered by Litmus
- Unparalleled deliverability expertise
Specialized Fulfillment Services (SFS)
- Providing “Specialized” Fulfillment services since 1978
- Real-time, Sequel-based fulfillment platform—data is accessible, queryable and exportable via our proprietary Publisher Portal
- Real-time credit card processing with auto-renewal capabilities via Authorize.net, PayPal, GooglePay and AmazonPay
- U.S.-based customer service located in Kettering, OH
- On-demand printing (1, 2 and 4-color), full-service
- Lettershop and presort for all your mailing needs
- Dynamic reporting: Standard, AdHoc and Custom —all Excel formatted
- SA70 Audit performed annually
- Dedicated and experienced account management staff
For more information on this unified audience solution, e-mail sales@one-count.com or contact
Joanne Persico, President at 203.665.6211 x204 or e-mail joanne@one-count.com.
About ONEcount
ONEcount delivers a powerful Customer Data Platform (CDP) and Audience Tech Stack tailored for media, associations, and events, with a focus on transforming fragmented data into actionable insights. At its core, ONEcount seamlessly integrates diverse data sources, enabling identity resolution, access management, content metering, Smart Paywalls, and advanced segmentation tools for precision-site targeting. The platform also offers sophisticated tools for content monetization, lead generation, and data visualization through ONEcount BI, empowering users to optimize performance and drive revenue. ViVisit: www.one-count.com.
About Upland Adestra
Upland Adestra specializes in multichannel marketing automation, empowering publishing and media to create personalized customer journeys, real-time analytics, and seamless integrations, enabling marketers to deliver targeted campaigns with precision. By focusing on innovation and customer success, Adestra helps organizations navigate the complexities of digital marketing, ensuring they connect effectively with their audiences. Explore more at www.adestra.com.
About Specialized Fulfillment Services (SFS)
Established in 1974, Specialized Fulfillment Services (SFS) has steadily grown to become a leader in providing specialty publishers and associations dependable, flexible innovative fulfillment services and solutions. SFS fulfills for over 90 titles and have established turnkey partnerships to help publishers meet their ever-changing market demands. Learn more at www.sfsdayton.com.
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