Local Media Titan Wins Big With Paywall Strategy

Client Challenge

This family-owned newspaper company needed different offers, payment terms and gating rules for 50+ of their local papers.

Their current paywall solution could not accommodate flexible models which meant limited choices for their readers.

Getting the transactional data in their accounting system was manual and prone to error. Creating registration forms and landing pages for each title was time consuming.

Solutions & Tactics Applied

Effortless Sign-ups: Smart Paywalls was implemented allowing the subscription team to create flexible gating rules for each title. They created tombstone landing pages with various offers which automatically connects to their payment processor of choice. ONEcount fulfills the transaction and feeds all transactional date to their Intrix accounting system.

No Code Freedom: Our powerful, intuitive toolbix enabled the web team to create different offers making it easy for readers to subscribe with just a few clicks. Setting rules without any hard-coding in their content management system (CMS) enabled them to experiment with freemium metering models based on geographic areas of the country.

Clear Financial Picture: All transactional data is automatically collected and presented in easy-to-understand charts and graphs thru ONEcount BI’s reporting suite. The Transaction Analytics Dashboard gives the finance and subscription department real-time insights into their subscript6ion performance.

End Result

Client saw a huge reduction in costs and saved countless hours by implementing ONEcount’s Smart Paywalls.

The impact has been incredible. Readers now enjoy one-click access to their favorite local news, whether they prefer digital, weekday print or weekend editions. Subscriptions have increased by 30%.