Audience Unmasked, Engagement Soars
The Challenge
A prominent multi-platform news organization faced a significant hurdle: a disconnect between their vast anonymous website visitors and their known print subscribers. They struggled to convert casual site visitors into identified users, with no system in place to cross-reference their 11 weekly print subscribers against their digital audience. This fragmentation led to low email engagement, an inability to deploy identity-based banner targeting or understand user behavioral content consumption. In essence, they were flying blind in the digital realm.
The news organization partnered with ONEcount to implement a transformative digital strategy.
The Breakthrough: Data-Driven Strategies and Integrated Solutions
Behavioral Insights & Product Innovation: Leveraging ONEcount’s robust analytics, the client gained unprecedented insights into user content consumption patterns. This data became the bedrock for developing innovative new digital products and highly engaging, topical-based campaigns, directly addressing user interests.
Segmentation Orchestration: Using our Segmentation Engine & Action Manager, their team curated various offers to non-subscribers thru targeted pop-ups and banner campaigns thru Google Ad Manager (GAM/DFP).
End Result
Doubled Engagement and Soaring Revenue
The results were nothing short of spectacular, demonstrating a profound impact on their digital strategy and bottom line:
- Exponential Web Engagement: The client witnessed a two-fold increase in web engagement, click-through rates (CTRs), and impressions, indicating a highly successful shift from anonymous visitors to active, engaged users.
- Revenue Reinvention: Sign-ups for niche-specific newsletters skyrocketed, directly contributing to a remarkable 30% increase in advertising revenue. This demonstrated the immense value of identity-based targeting and personalized user experiences.
By strategically leveraging data to understand their audience and integrating powerful solutions, this news organization didn’t just meet their challenges—they redefined digital engagement and unlocked an outstanding new era of success.
Need to identify your audience? Contact Joanne Persico at 203-665.6211 x204 or email joanne@one-count.com to explore how ONEcount can grow your business. Click here to schedule a guided tour.