ePublishing and ONEcount Launch Revolutionary Unified Digital Experience Platform (DXP) to Drive Media Revenue
The Next Generation of Publishing Tech
CHICAGO, IL — ePublishing, the leader in enterprise content management, and ONEcount, the industry’s most powerful customer data platform (CDP), announced the launch of a unified Digital Experience Platform (DXP). This strategic integration marries ePublishing’s Continuum CMS with ONEcount’s identity-based ecosystem to create a seamless, data-first solution for modern media companies.
In an era where first-party data is the ultimate currency, this “powerhouse” partnership eliminates the silos between content creation and audience monetization. By merging editorial workflows with deep behavioral insights, publishers can now manage online, print, marketing, and sales through a single, cohesive interface.
A Seamless, Data-First Ecosystem
The new DXP is designed to help media organizations maximize revenue by putting data at the heart of the user journey. The platform offers a “baked-in” approach to growth, ensuring that every piece of content serves a strategic business goal—whether that is converting a newsletter subscriber or optimizing ad impressions.
“By joining these two industry-leading technologies, we are offering publishers a way to stop managing software and start managing their business,” said Sean Fulton, Vice President of ONEcount. “This is about moving from fragmented tools to a unified ecosystem that prioritizes the bottom line.”
Key Features of the Unified Platform
- Enterprise CMS, DAM + AI: Robust content management via Continuum, enhanced by AI-driven editorial tools.
- CDP + Built-in Activation: ONEcount’s Customer Data Platform identifies users in real-time and triggers immediate marketing actions.
- Smart Paywalls: Advanced content gating and metering that adapt based on individual user behavior.
- Integrated eCommerce: Seamlessly sell products, tickets, or premium content directly through the workflow.
- Aggregated Dashboard Insights: Unified reporting that tracks campaign performance alongside key KPIs.
- Segmentation & Targeting: Precision ad delivery powered by first-party data segments.
- Subscription Management: Comprehensive accounting and fulfillment for print and digital assets.
“First-party data is quickly becoming the most valuable asset a publisher owns. By integrating Continuum with ONEcount, we are helping media organizations operationalize that data – embedding greater intelligence directly into the workflows that drive engagement, loyalty, and long-term revenue. This isn’t just integration; it’s infrastructure for the future of publishing,” said Trey Connell, President & CTO of ePublishing.
About ePublishing
ePublishing’s Continuum is an enterprise-grade platform designed to streamline complex editorial workflows and empower media companies to thrive in a multi-channel world. Learn more at epublishing.com/products/continuum/
About ONEcount
ONEcount is a data-first marketing activation platform that combines CDP capabilities with identity-based tools to drive engagement and revenue. Learn more at one-count.com.