Identity Leads to 380% Revenue Jump

Think you have to gate content to know who your website visitors are?

Think again!   

We helped a leading medical publisher with 38 branded sites overcome a major hurdle: friction. Physicians are notoriously difficult to log in or register. Yet, winning RFPs required proving a qualified audience.

Here’s how they crushed it with ONEcount:

Global Registration/Federated ID: ONEcount’s persistent IDs and ID graph automatically authenticated HCPs, keeping them identified across all properties—gated or not! Even if cookies were deleted, their anonymous activity was tracked and later tied back to their identity.

List Matching & Progressive Profiling: They matched advertiser lists against their own and organically added new HCPs to their matched list throughout the entire campaign lifecycle.

List Wizard + Action Manager: This allowed for precise audience segmentation (demographics, content consumption, past behaviors) to create highly relevant, targeted campaigns. Serving banners at the individual, user-level thru GAM/DFP was a key component.

The incredible result?

• Identified over 90% of their audience against the master database.
   
• Secured multi-year renewals for sponsored, ungated hubs by reporting an 85% identified audience.
   
• Increased CPMs from $125 to an astounding $475 thanks to unique deterministic targeting!

The Takeaway:

You can eliminate registration friction, deliver a better user experience, and still get the rich audience data you need for high-value sales and renewals.

Looking to identify your audience across your enterprise? Schedule a guided tour or contact Joanne Persico at joanne@one-count.com or call 203-665-6211 x204.