5 Pain Points ONEcount Solves Out-of-the Box

October 14, 2025

Choosing the audience marketing platform is crucial for driving growth. If you are experiencing frustration with your current provider, specifically around usability, data access, or flexibility, it’s time to consider a modern alternative.

ONEcount offers a smarter, more flexible, and truly customer-centric solution designed to eliminate common data and marketing pain points right out of the box.

We’ve identified key challenges reported by users of competing platforms and developed ONEcount to provide definitive, effective solutions.

1. The Steep Learning Curve & Outdated User Interface (UI)

Many users find their current provider’s interface to be outdated and non-intuitive that creates a steep learning curve, staff inefficiencies and increased training overhead. This is typical when a fulfillment company tries to “add-on” CDP capabilities that are not part of its center of expertise. This clunky functionality slows down time-to-market for campaigns.

Solution: ONEcount was built with a marketing-friendly user interface that eliminates the need for extensive training. Our customers consistently report that they can instantly deploy multi-tactic campaigns in minutes, not days, thanks to the intuitive design and integrated functionality.

2. Complex Reporting With Limited Customization

Users often report that accessing standard reports in their audience platform is cumbersome and restrictive, often requiring complex SQL queries. Additionally, their platform may only offer limited options for customizing reports and advanced analytics, which can hinder data-driven decision-making.

Solution: ONEcount’s Business Intelligence (BI) offers aggregated dashboards with over 150+ pre-built visualizations. All data sets are exposed giving your team the ability to create any charts, graphs in a matter of minutes. Crucially, campaign metrics spanning web activity, content consumption, email, banners, subscriptions, transactions, events, social media, are reported in one unified place. All data is actionable, supported by granular PII and user-level detail, for both high-level summaries and deep-dive analysis.

3. Restricted Third-Party Integration Capabilities

The Core Problem: Many existing platforms, especially those from traditional fulfillment vendors adding on Customer Data Platform (CDP) capabilities, suffer from restricted or non-seamless third-party integrations. This lack of native integration forces users to implement complex data-exchange workarounds (e.g., costly API development, a separate Snowflake setup).

Ultimately, this leads to several severe business consequences for users and marketers. Valuable internal IT and developer resources are diverted from strategic projects to constantly build, maintain, and troubleshoot fragile connectors and data sync scripts. Stalled innovation, stale data leads to poor activation, lack of personalization, missed opportunities, and irrelevant messaging.

Solution: ONEcount is an agnostic, ground-up engineered solution engineered to ingest and bi-directionally exchange data with virtually any third-party system. Instant abilities to ingest and export customer data, eliminating the need for costly, complex integrations—such as a separate Snowflake setup. For existing users of traditional fulfillment platforms, ONEcount serves as a modern, high agility companion solution built for today’s marketer.

4. Basic Automation Limitations

The Problem: Traditional marketing platforms offer only basic automation because customer data (website activity, email, purchase history) is scattered in separate, isolated systems. This lack of unified, “cross-silo” conditional logic prevents marketers from building the sophisticated, personalized workflows needed for effective audience nurturing.

Solution: ONEcount’s Customer Data Platform (CDP) with an integrated marketing activation tool suite empowers marketers to build sophisticated, ad-hoc segments, coupled with triggered custom actions—all within one easy-to-use interface. What might take days of work with a legacy platform can be accomplished in a matter of minutes with ONEcount.

What it does:

Breaks Down Data Silos: It unifies all customer data (web activity, email engagement, purchase history) from various sources into a single, comprehensive customer profile often called an ID Graph or 360-degree view.

Enables Sophisticated Segmentation: Marketers can create complex, “ad-hoc” audience segments based on any combination of identity (demographics), behavior (pages viewed), and transactional data (“cross-silo”).
Triggers Custom Actions: The “Activation Tool Suite” then lets marketers set up automated actions (like displaying a personalized banner ad, launching a pop-up, sending a specific email, or pushing data to another system) that are instantly triggered the moment a user enters a defined segment.

The Benefit: “What might take days of work with a legacy platform can be accomplished in a matter of minutes with ONEcount.” This highlights the speed, ease of use, and efficiency gained from having a unified platform with advanced, low-code/no-code tools.

5. Dependency on External Support for Basic Tasks, Long Response Times

Solution: ONEcount is a self-service platform enabling teams the freedom and independence to access, modify, add, scale, build, action any data set across their ecosystem. Clients love this flexibility and if they require more hands-on, the ONEcount team is readily available to assist on whatever the clients need.

ONEcount Pathway to Secure Your Success

If you are currently locked into to a long-term contract with your current provider, ONEcount can serve as a bridge to the future. We can provide multi-touch CDP capabilities now that will connect your existing vendor to platforms like email vendors, webinar registrations, event registration systems, etc. You’ll have robust reporting, segmentation and data exchange capabilities that will function alongside your current vendor.

If you are looking for a replacement, ask about ONEcount’s seamless Best-of-breed Unified Audience Solution which includes our robust CDP + activation tools, a leading marketing automation ESP built for publishers and a choice of fulfillment partners with top-notch customer service.

Let’s Talk Growth: book your free consultation.

If any of these pain points are hindering your growth, ask about our Proof-of-Value Pilot or request a Guided Demo. Get the return on investment you deserve. Contact Joanne Persico at 203-665-6211 x204 or email j oanne@one-count.com.