5 Pain Points ONEcount Solves Out-of-the Box
Choosing the audience marketing platform is crucial for driving growth. If you are experiencing frustration with your current provider, specifically around usability, data access, or flexibility, it’s time to consider a modern alternative.
ONEcount offers a smarter, more flexible, and truly customer-centric solution designed to eliminate common data and marketing pain points right out of the box.
We’ve identified key challenges reported by users of competing platforms and developed ONEcount to provide definitive, effective solutions.
1. The Steep Learning Curve & Outdated User Interface (UI)
Many users find their current provider’s interface to be outdated and non-intuitive that creates a steep learning curve, staff inefficiencies and increased training overhead. This is typical when a fulfillment company tries to “add-on” CDP capabilities that are not part of its center of expertise. This clunky functionality slows down time-to-market for campaigns.
Solution: ONEcount was built with a marketing-friendly user interface that eliminates the need for extensive training. Our customers consistently report that they can instantly deploy multi-tactic campaigns in minutes, not days, thanks to the intuitive design and integrated functionality.
2. Complex Reporting With Limited Customization
Users have reported that accessing standard reports is cumbersome and restrictive, often requiring complex SQL queries. Additionally, the platform offers limited options for customizing reports and advanced analytics, which can hinder data-driven decision-making.
Solution: ONEcount’s Business Intelligence (BI) offers aggregated dashboards with over 150+ pre-built visualizations. Crucially, all metrics spanning web activity, content consumption, email, banners, subscriptions, transactions, events, social media, are reported in one unified place. Best of all, all data is actionable and backed by granular PII/user-level detail, providing high-level and deep-dive capabilities.
3. Restricted Third-Party Integration Capabilities
Many platforms are often criticized for restricted, non-seamless integrations with essential third-party platforms. This is often the result of a traditional fulfillment vendor trying to “add-on” CDP capabilities which are outside their scope of expertise. This forces users into complex, costly data-exchange workarounds.
Solution: ONEcount is an agnostic platform engineered to ingest and bi-directionally exchange data with virtually any third-party system. ONEcount was designed from the ground-up to ingest and export customer data, eliminating the need for costly, complex integrations—such as a separate Snowflake setup. For existing users of traditional fulfillment platforms including Omeda, ONEcount serves as a modern, high agility companion solution built for today’s marketer.
4. Basic Automation Limitations
Many platforms offer only basic automation rules, lacking the sophisticated, cross-silo conditional logic required to build truly personalized and complex marketing workflows. This limits the ability to nurture audiences and sponsors effectively.
Solution: Our Activation Tool Suite empowers marketers to build sophisticated, ad-hoc segments, coupled with triggered custom actions—all within one easy-to-use interface. What might take days of work with a legacy platform can be accomplished in a matter of minutes with ONEcount.
5. Dependency on External Support for Basic Tasks, Long Response Times
Solution: ONEcount is a self-service platform enabling teams the freedom and independence to access, modify, add, scale, build, action any data set across their ecosystem. Clients love this flexibility and if they require more hands-on, the ONEcount team is readily available to assist on whatever the clients need.
ONEcount Pathway to Secure Your Success
If you are currently locked into to a long-term contract with your current provider, ONEcount can serve as a bridge to the future. We can provide multi-touch CDP capabilities now that will connect your existing vendor to platforms like email vendors, webinar registrations, event registration systems, etc. You’ll have robust reporting, segmentation and data exchange capabilities that will function alongside your current vendor.
If you are looking for a replacement, ask about ONEcount’s seamless Best-of-breed Unified Audience Solution which includes our robust CDP + activation tools, a leading marketing automation ESP built for publishers and a choice of fulfillment partners with top-notch customer service.
Let’s Talk Growth: book your free consultation.
If any of these pain points are hindering your growth, ask about our Proof-of-Value Pilot or request a Guided Demo. Get the return on investment you deserve. Contact Joanne Persico at 203-665-6211 x204 or email joanne@one-count.com.