Local Media Titan Wins Big With Paywall Strategy
Client Challenge This family-owned newspaper company needed different offers, payment terms and gating rules for 50+ of their local papers. Their current paywall solution could not accommodate flexible models which meant limited choices for their readers.Getting the transactional data in their accounting
Targeted Pop-ups Outperforms E-mail Sends
Client Challenge This regional event producer lacked a holistic customer view due the data residing in separate silos. Each of their shows had separate WordPress sites and most of their web traffic were unknowns until a user went thru a full