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Consumer

Foreign Policy Increases Subscription/Circulation Revenue

Foreign Policy
Over the course of almost half a century of award-winning journalism, design, and the presentation of important new ideas from the world’s leading thinkers, Foreign Policy has established itself at the forefront of media organizations devoted to the coverage of global affairs. Through Foreign Policy Magazine, ForeignPolicy.com, and FP Events, the FP Group reaches an international audience of millions and has become a trusted source of insight and analysis for leaders from government, business, finance, and the academic world.

Challenge

This global publisher was looking to centralize audience identification across all channels and devices to boost online subscriptions.

Solution

ONEcount was deployed as a single sign-on/gating/ paywall solution across the publisher's digital enterprise. All user accounts, including social log-ins, were captured in the ONEcount platform and connected to a single user ID. Previously one user signing in on Google, Facebook, mobile and a web browser was treated as four separate accounts, each with its own number of "free" page views. With ONEcount's ability to tie all user activity—cross browser and cross device—back to a single individual, the publisher was able to more strictly control the number of free views a user was able to have across all of their accounts. This generated more conversions from free to paid subscriptions, allowing the publisher to tweak its freemium membership model and derive a significant increase in new revenue.

Result

An additional $400,000 in subscription revenue in the first year, with an additional 20 percent growth anticipated for the following year.
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