Using Identity and Behavior to Optimize Audience and Add New Revenue to Your Bottom Line

Companies like Google and Facebook leverage their identity-based relationships for better targeting of ads and content. Find out how to use your own first-party identity data to give advertisers better results and garner more revenue. Learn how to target the right message, to the right person, at the right time.

This session will cover:

  • Connecting all customer touch-points with your identity data
  • Identifying your audience on the web
  • Gaining new insight into online buys by appending third-party data to your database
  • Demonstrating unique value to your advertisers through Metrics That Matter
  • Dynamically targeting your audience based on who they are, and what their relationship is with your brand
  • Simplify reporting practices so advertisers get the whole picture


Coming soon, please check back later.


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