CFE Media - B2B Client

CFE Media

B2B Client

Industry-leading publisher of magazines and digital products to over 365,000 qualified subscribers. Our wide range of content distribution channels provide engineers with news, products, educational opportunities and industry trends.

Solution

  • Audience development
  • Segment profiles for persona targeting
  • Cross-channel reporting
  • Lead generation
  • Data unification cross titles
Keller International Publishing - B2B Client

Keller International Publishing

B2B Client

The world's most comprehensive supply chain management information resource. In addition to providing complete coverage of all fundamental supply chain principles, SupplyChainBrain identifies emerging trends, strategies and best practices, forward-thinking ideas, cutting-edge solutions and the latest innovations - and continues to write and report on these as they evolve and mature.

Solution

  • Audience development
  • Persona targeting
  • Cross-channel reporting
  • Lead generation
  • Advertiser dashboards
Frontline Medical Communications - Medical Client

Frontline Medical Communications

Medical Client

As the industry’s largest medical communications company, Frontline serves more than 1.2 million physicians and other health care professionals with more than 30 diverse brands and 40 active web sites, 125 eNewsletters and 18 live events.

Solution

  • List matching against unified database
  • Premium banner ad targeting down to individual profiles
  • Custom advertiser and engagement dashboard reporting
  • Global sign-on and gating across 40+ sites and third-party platforms
MedJobNetwork.com - Medical Client

MedJobNetwork.com

Medical Client

A multi-channel platform recruiters use to leverage the reach of medical brands trusted most by Physicians, NPs and PAs.

Solution

  • Content and ad targeting based on identity
  • Seamless registration
  • Dashboard reporting and analytics
Foreign Policy - Consumer Client

Foreign Policy

Consumer Client

Over the course of almost half a century of award-winning journalism, design, and the presentation of important new ideas from the world’s leading thinkers, Foreign Policy has established itself at the forefront of media organizations devoted to the coverage of global affairs. Through Foreign Policy Magazine, ForeignPolicy.com, and FP Events, the FP Group reaches an international audience of millions and has become a trusted source of insight and analysis for leaders from government, business, finance, and the academic world.

Challenge

This global publisher was looking to centralize audience identification across all channels and devices to boost online subscriptions.

Solution

ONEcount was deployed as a single sign-on/gating/ paywall solution across the publisher's digital enterprise. All user accounts, including social log-ins, were captured in the ONEcount platform and connected to a single user ID. Previously one user signing in on Google, Facebook, mobile and a web browser was treated as four separate accounts, each with its own number of "free" page views. With ONEcount's ability to tie all user activity—cross browser and cross device—back to a single individual, the publisher was able to more strictly control the number of free views a user was able to have across all of their accounts. This generated more conversions from free to paid subscriptions, allowing the publisher to tweak its freemium membership model and derive a significant increase in new revenue.

Result

An additional $400,000 in subscription revenue in the first year, with an additional 20 percent growth anticipated for the following year.

The Association of Magazine Media (MPA)

The Association of Magazine Media (MPA)

Association

The primary advocate and voice for the magazine media industry, driving thought leadership and game-changing strategies to promote the medium’s vitality, increase revenues and grow market share. Established in 1919, MPA represents 265 domestic, associate and international members.

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