Challenge

This client had disparate data silos and third-party systems that were not connected so that the marketing team had access to all the data in one place. Making informed decisions was difficult since they had to log into separate systems to measure which channels were performing the best.

Solution

ONEcount consolidated all data into a single-source using DExT's data exchange transformation engine. No data administration or IT background was needed to establish and schedule bi-directional data feeds between any source. No coding or API development was required. ONEcount's built-in dashboard functionality reported cross-silo, campaign metrics in one place—enabling the team to deploy various targeted tactics to both unknown and known audiences.

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Cost-Saving

Client eliminated costly API calls and expensive maintenance of integrations.

 

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