Companies with small databases feel their content is too narrow to be able to segment and target their audiences.
Smaller audiences fall victim to list fatigue from frequent over-spraying of banner ad and e-mail campaigns. Marketers want to maximize ad spend, and to do so often involves serving messaging to the entire audience-even if it means targeting unqualified consumers.
With ONEcount you can more effectively target the right readers or website visitors for every campaign by defining audience profiles using the platform's List Wizard and creating audience segments.
By targeting campaigns more effectively you can deliver better results without annoying readers. Best of all: a better user experience is delivered to end users.
ONEcount eliminates barriers to entry associated with gating or lead generation forms, making it easier for visitors to respond to a call to action. Deliver better campaign results with higher response rates.
One client using ONEcount maximized their niche audience after deploying effective targeting tactics.
They increased their click-thru rate on ad banners from 9% to 22% by using the platform to serve relevant ads to identified segments.