Most analytics and data management platforms (DMPs) provide blind data. It's all abstract, behaviorally-based information that doesn't get you to the the single most important detail about that person--who it is!
Our customer data platform (CDP) couples DMP capabilities. ONEcount tracks unique visitor interactions across all touch points, converting them from anonymous visitors to known, qualified users once identified. And here's the kicker...that user history is then appended with their new "known" status allowing you to retroactively grow your audience over time. No other system can do that.
Publishers convert 40-70% of unknowns to knowns within the first six months.
ONEcount connects all your marketing data and creates behavior-rich user segments. Sync these custom segments to your marketing tools and improve campaign precision.