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Audience Development

Since ONEcount is the only CDP with a specific focus on media companies, there's often a need among customers to marry the digital data collected for ad sales and marketing science to the traditional needs of the audience and circulation departments.

ONEcount's integration with nearly a half dozen circulation fulfillment companies, and dynamic data mapping tools that allow data exchange with any fulfillment company, facilitate that close relationship between audience identity and audience behavior.

To maximize these integrations, Darcy Beach, formerly Senior Audience Development Manager at HealthLeaders/HCPro, Inc. will focus on helping ONEcount customers integrate the new systems and technologies with their traditional circulation and fulfillment needs.

Beach has led a decades-long career working in both B2B and consumer titles such as HealthLeaders, Network World, Cook's Illustrated, Natural Health and Offshore Magazine. Her areas of expertise include database management, audience development, customer acquisition and retention, SEM, social media, direct marketing and telemarketing.
Darcy Beach

"Having spent the last 25 years in the capacity of circulation/audience development manager, truly understanding the challenges of acquiring a complete and credible ‘snapshot’ of customer engagement, due to data being stored/managed in multiple silos is crucial,” said Beach. "For publishers and media clients, being able to drill-down by both identity and behavior in a consolidated platform fuels real-time insights and data-driven activation."

About Darcy Beach Consulting Services
Darcy Beach consultancy firm specializes in helping clients plan and execute strategic audience development campaigns, including online subscription acquisition and retention actions across digital channels. Other consulting services include circulation budgeting, B2B telemarketing campaign management, management of in-house subscription database, direct mail campaign management, newstand management and BPA channel reports/audits.
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