Common Challenges

If your data sits in separate silos or third-party systems or you're lacking a single customer view, you are not alone.

DATA HEADACHES

Disparate data silos and systems

Limited access to data across all touchpoints

Customer journey is fragmented

TARGETING DIFFICULTIES

Manual efforts to launch multi-channel targeted campaigns

Can't segment across multiple touchpoints or customer channels

Lack of multi-channel identity-based targeting

 

LACK OF INSIGHTS

Too much data with no aggregation

Reporting is anonymous/unknown visitors

Insights/data intelligence resides in separate systems

50 PERCENT of customer interactions today happen during multichannel, multi-event journey.

—McKinsey & Company

MARKETERS who use personalization can reduce their acquisition costs by as much as 50 PERCENT.

—Harvard Business Review

Merging an anonymous visitor who has web site behavior activity to a known customer with demographic and other first-party information gives a robust, unified view of the consumer.

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